5 min listen
#237 - Allegra Shaw & Shirin Soltani - Uncle Studios: Building A Creator Led Brand 101
#237 - Allegra Shaw & Shirin Soltani - Uncle Studios: Building A Creator Led Brand 101
ratings:
Length:
51 minutes
Released:
Nov 1, 2022
Format:
Podcast episode
Description
On this episode of DTC Pod, Allegra and Shirin join Blaine & Ramon to talk about building one of the first creator led brands, before the recent wave of influencer led brands started to take over. They talk about getting started as a creator, building a community, starting in apparel from the ground up, working together as co-founders, identifying a market gap, tips for sourcing products, optimizing ops, building a brand greater than the individual creator, creative strategy, aesthetic development, and much more. This episode is brought to you by OpenStore: Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokAllegra Shaw - Creator & CoFounder of Uncle StudiosShirin Soltani - CoFounder of Uncle StudiosRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated
Released:
Nov 1, 2022
Format:
Podcast episode
Titles in the series (100)
Influencer Marketing Campaigns That Actually Work? Here's Our Guide: In this episode, Ramon discusses how to create an influencer marketing campaign that generates an ROI and why it’s so important to pay creators. Many brands brag about working with influencers just for exchange of product. By doing this, brands do not value the efforts of the influencers which can lead to poor outcomes. Ramon will discuss how your brand can be like other brands that have experienced success with influencer marketing. He will also discuss why influencer marketing is a long game and brands need to be willing to be patient to see results. by DTC POD: How The Best Brands Are Built