21 min listen
#227 - Gretchen Hollingsworth: Ink + Alloy - Wholesale 101 For DTC Brands
#227 - Gretchen Hollingsworth: Ink + Alloy - Wholesale 101 For DTC Brands
ratings:
Length:
44 minutes
Released:
Sep 27, 2022
Format:
Podcast episode
Description
On this episode of DTC Pod, Gretchen joins Blaine to talk about wholesale as a massive competitive edge as a go-to-market strategy for consumer products. They talk about starting paddywax, scaling a business over a career, leveraging wholesale early on, merchandising strategy, selling into big retailers, the inspiration for Ink & Alloy, business building as a 2nd time founder, and much more. This episode is brought to you by OpenStore: Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokGretchen Hollingsworth - CEO & Funder of INK + ALLOY Ramon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel
Released:
Sep 27, 2022
Format:
Podcast episode
Titles in the series (100)
How DTC Brands Can Make Money From Using Influencers: In this episode, Jay and Ramon discuss whether influencer marketing actually works. SPOILER: It does. Influencer marketing has seen tremendous growth over the past few years, growing at more than a $1 billion per year. We’re going to discuss how brands can find success with social media influencers and Instagram marketing, and how to improve their influencer marketing ROI. by DTC POD: How The Best Brands Are Built