31 min listen
Maximizing the Potential of the Digital Shelf With Todd Hassenfelt
Maximizing the Potential of the Digital Shelf With Todd Hassenfelt
ratings:
Length:
31 minutes
Released:
Jul 21, 2022
Format:
Podcast episode
Description
Todd Hassenfelt is the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, an innovative growth company that reimagines a healthier future for people, pets, and the planet. He has extensive leadership experience in brick-and-mortar and eCommerce channels, serving as a leader on both sales and marketing teams. Todd has also sold some of the top brands in the US to multiple channels, including C-store, mass merchandisers, wholesale clubs, supermarkets, and eCommerce. As an eCommerce and content contributor, he has published articles in publications including BRAVE Commerce, Ecommerce Braintrust, and The Digital Shelf Cast. In this episode… The pandemic has altered the trajectory of selling and marketing for brands. In the pandemic’s aftermath, consumers are transitioning back to in-store purchasing, yet online selling remains. So, how can you develop a strategy to meet these evolving demands? Todd Hassenfelt urges brands not to disregard the digital shelf. Instead, you should compare and contrast both online and in-store selling options to gauge the customer journey effectively. With consumers buying from multiple brands and retailers in both settings, it’s essential to optimize your digital shelf to increase your online and in-store presence. By engaging your teams, you can build solutions to maximize your ROI and meet consumer needs. Tune in to this episode of The Digital Deep Dive as Aaron Conant talks with Todd Hassenfelt, the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, about leveraging the capabilities of the digital shelf. Todd explains the major differences between the digital shelf and brick-and-mortar stores, how the digital shelf impacts offline stores, and strategies brands can use to leverage both online and in-store selling.
Released:
Jul 21, 2022
Format:
Podcast episode
Titles in the series (95)
Content: The On-Brand Versus Off-Brand Divide With Tom Logan: Tom Logan is the Co-founder and CEO of Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. Tom is also a member of Founders Pledge, an initiative enabling philanthropy... by The Digital Deep Dive With Aaron Conant