Matt Krueger is the Vice President of Digital (Amazon & DTC) at EastPoint Sports, a wholesaler that designs and delivers home recreational products. With over 10 years of experience in the eCommerce space, he began his career executing DTC and brand manufacturing strategies for Footlocker before transitioning to global marketplaces on Amazon. Matt focuses on spearheading marketplace strategies and eCommerce operations, with an emphasis on strategic planning, multi-channel marketing, and online merchandising. He has specific experience in digital shelf strategy, P&L management, market planning, and Amazon Marketing Services (AMS), among other areas.  In this episode… In the DTC eCommerce space, market costs — namely shipping, retail, and advertising — have increased by 30-40%, consequently reducing profits and increasing delivery times. So, what do these cost increases entail for your business, and how can you allocate expenses to maximize revenue?  DTC expert Matt Krueger recommends implementing a P&L (profit and loss) strategy in each aspect of your business to assess and prioritize operations. To leverage this strategy, it’s best to analyze each SKU (stock-keeping unit), categorize your products, and optimize your selling channels. With a driven team of data analytics experts, you can strategize your profit margins to structure your business around cost and market trends.    In today’s episode of The Digital Deep Dive, Aaron Conant chats with Matt Krueger, Vice President of Digital (Amazon & DTC) at EastPoint Sports, about the costs of running an eCommerce business. Matt shares how cost increases affect eCommerce business operations, strategies for navigating shipping and handling costs, and how brands should allocate advertising and marketing costs.