George Wescott is the Founder, CEO, and Managing Partner at A-Ventures Global (AVG), a private equity portfolio focused on technology solutions and services for eCommerce optimization. As a digital pioneer, he has over 25 years of experience developing and managing high-performing digital marketplaces, brands, and communities. George is an investor and holds multiple technology board and advisory roles at companies, including Equity Commerce, ChangeUp, and Humming. In this episode… Digital transformation is on the rise, and Amazon sellers must remain savvy to optimize their accounts. One viable solution is eCommerce integrations, which involve hiring expert talent to facilitate change or integrating new technology into your architecture. But talent acquisition costs are exorbitant, and retaining these employees is often ineffective. So how can you integrate new systems to maximize your value chain? According to George Wescott, there are two types of eCommerce systems: a monolithic system, where each component is combined into one large application or a multiple-application system. Monolithic systems are antiquated, so it’s more common for seller central accounts to utilize a tech stack with 15-30 applications. When transitioning to a multi-app, integrated system, George says it’s critical to consider a best-in-class tech stack that’s API-first and can consolidate software seamlessly.  In this episode of The Digital Deep Dive, Aaron Conant sits down with George Wescott, Founder, CEO, and Managing Partner at A-Venture, to talk about eCommerce and technology integrations. George explains how eCommerce and technology integrations will evolve in the future, which new technology companies should consider, and Buy with Prime’s role in the developing marketplace.