David Lucatch is the CEO, President, and Chair at Liquid Avatar Technologies, a digital identity and fintech solutions company that provides verified users with services to manage, control, and benefit from their digital identity. David has over 35 years of experience inventing technology and business solutions in the international marketing arena. He spent the last 20 years developing payment technology, language, and translation services to support the infrastructure of conducting business online. In this episode… Are you trying to grow your brand and adapt to the dynamic digital infrastructure but aren’t sure where to begin? The metaverse is making its way into the digital landscape and taking the technology industry by storm, so how can you ensure a successful transition into this space? Consider integrating augmented reality into your online store for a more user-engaging immersive experience. With augmented reality, you can create a 3D walkthrough of your store so customers can view your products in real-time. And, with digital identites, you can leverage verification procedures to give your customers authority over their profiles while providing them with maximum security. With these strategies, you can seamlessly progress into the metaverse while maintaining a user-friendly experience for your customers. In this episode of The Digital Deep Dive, Aaron Conant sits down with David Lucatch, CEO, Prescient, and Chair at Liquid Avatar Technologies, to discuss preparing brands for the metaverse. David discusses how brands can implement non-fungible tokens (NFTs) to promote brand awareness, the scope of digital identity and how it provides opportunities for brands and government entities, and strategies for adapting to the developing technological industry.