For a long time, tech existed in the background. Now, Customers want to do business with innovative companies, making marketing new cutting-edge technology (whether it's for mobile orders, contactless payment or online banking) more important than ever before in order to deepen customer loyalty and get continued buy-in. Dominick Profico, CTO, Mobiquity discusses how technology adoption and the need for contactless tools has led companies to bring their digital offerings to the forefront. We also talk about why this advertising is necessary to see a positive ROI on digital transformation projects and how this tactic can keep brands on the cutting edge of innovation moving forward. Mobiquity is a global digital consulting firm that helps the world’s leading brands understand, apply, and engage with technology in meaningful ways. We guide companies through the process of designing and building digital products and services that serve a purpose.