Simon Blunn is SVP and General Manager for the EMEA region at WalkMe, a pioneer of the digital adoption sector. In a nutshell, digital adoption is the process of helping businesses make sure people – both staff and customers – are actually using any new technologies those businesses have embraced as part of their digital transformations. Simon is also a veteran of the enterprise IT industry more broadly, whose career has encompassed stints at the likes of HP and Cisco. Simon joins me on Tech Talks Daily to talk about what digital adoption is, why it’s important to businesses, and how businesses can achieve true digital adoption. He also talks about WalkMe’s recently-released Digital Adoption For Dummies guidebook. We discuss the centrality of digital adoption. Simon shares his belief that although digital transformation is essential to businesses in all industries, the technologies embraced during these businesses’ digital transformations must be used and understood – this often isn’t the case! Replacing legacy technologies with swanky new software may actually make things more confusing for businesses’ staff, worsening their digital experience and driving down productivity. In short, achieving digital adoption is central to successful digital transformation. Simon also shares his view, if businesses want to retain and attract talent, an IT team that ensures a fuss-free digital experience is paramount. The pandemic-induced increase in home working means many staff are less concerned about whether their office has a coffee machine, and more concerned about whether they can easily use the applications and software necessary to do their jobs.