Companies are investing millions of dollars to digitally transform their entire operations. This involves deploying hundreds or thousands of applications. So if there’s a business problem like in sales or HR, there’s an app for it. Enterprises will spend half a trillion dollars on software this year alone— and they’ll spend nearly three-quarters of a trillion in 3 years (by 2024). While software vendors are constantly delivering new features and improvements that enterprises continue to deploy, nobody focuses on software adoption. These actual people need to use the software for the digital transformation to be successful. That is why 90% of all digital transformation projects fail. Dan Adika is the co-founder and CEO of WalkMe, a software company that recently went public on NASDAQ, explains that’s where WalkMe comes in. The company’s Digital Adoption Platform (DAP) enables organizations to measure, drive and act to maximize the impact of their digital transformation to improve productivity, humanize technology and drive more effective use of all of the software.  We discuss how WalkMe drives users to action as they use software or websites, providing step-by-step guidance without requiring the user to leave the screen, watch video tutorials, or read tedious manuals or FAQ pages.