Over the past two decades, companies have increasingly used new web, cloud, and mobile technologies to address business challenges and realize new business opportunities. However, the recent pandemic turned this digital business wave into a tsunami, as organizations scrambled to create new digital properties to address supply chain management, customer relationships, employee communications, and other urgent business problems.   As these companies accelerated their use of digital to address their pandemic-related business problems practically overnight, many came to a realization: the quick, discreet, iterative, do it or die approach they took to digital initiatives during the pandemic succeeded in addressing their immediate pandemic business challenges, even if these initiatives now need further refinement. Endava is a leading next-generation technology services provider working to help businesses accelerate disruption by delivering rapid evolution to enterprises. They saw a 20%+ year-on-year growth in their 3rd quarter results as part of businesses turning to them for support and are working with some of the largest brands. Endava Chief Digital Officer, Justin Marcucci, discusses what he sees in terms of customer refinement and how the quick do-or-die processes from last year are being updated for longer-term success.