Before launching this daily tech podcast and writing about technology, I was an IT guy. So I was the first port of call for any problems with Finance applications and upgrades to applications like SAGE in a corporate environment. The shift to digital-first accounting is seen as imperative by nearly all accountants – with new Sage research showing 99% of accountants are using some form of digital accounting. Fast forward six years, and I will be talking to SAGE about their new product that accountants design for accountants, 'and it's called Sage for Accountants. It's a practice management suite that provides client onboarding, connected client management, productivity tools, data collection and intelligent reporting, bookkeeping, payroll, and compliance. The product applies to general practices of all sizes. Chris Downing, Director of Product Marketing, Sage & Gerty Bester, Director of Product Marketing, Sage, join me on Tech Talks Daily to share their stories. They are both former chartered accountants. They will be discussing why they've invested so much time and resource into this new product, how they involved their customers in its development and how it can help accountants meet practical demands in a challenging marketplace. Designed by accountants for accountants, I learn how Sage for Accountants is removing the friction from practice management by providing onboarding, connected client management, and productivity tools, truly digitized data collection and intelligent reporting, bookkeeping, payroll, and compliance. We also discuss how by digitising business processes and relationships with customers, suppliers, employees, banks, and governments, the SAGE digital network connects SMBs, removes friction, and delivers insights. Knocking down barriers also means using our time, technology, and experience to tackle digital inequality, economic inequality, and climate crises.