Arsen Avakian, founder/former CEO of Argo Tea and current co-founder and CEO of Cooler Screens, joins me on the Tech Talks Daily Podcast. Cooler Screens recently announced its largest round of funding yet, backed by Microsoft and Verizon. I learn how Cooler Screens has secured a multi-year collaboration with Microsoft focused on bringing an immersive digital experience to brick-and-mortar retail environments. Through the collaboration, Cooler Screens will work with Microsoft to scale the delivery of its immersive digital media and merchandising platform hosted on Microsoft Azure to retailers and product brands. The companies will also explore additional integration opportunities to deliver enhanced experiences to customers. Cooler Screens is transforming retail cooler surfaces into IoT-enabled screens. Their media platform reimagines the brick-and-mortar shopping experience for consumers in the cooler and freezer aisle while delivering new marketing opportunities and smart merchandising for brands and retailers. Employees work directly with proven leaders as an integral part of the development and growth of our company. Their digital- and design-led culture allows our team members to think creatively, challenge the status quo, and use their abilities to change the face of retail forever. Arsen also shares his plans for the future of the first-of-its-kind media and merchandising platform that leverages smart screens powered by AI and IoT.