31 min listen
Is D2C Right for Your Brand?
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
37 minutes
Released:
Nov 28, 2023
Format:
Podcast episode
Description
In this episode, Gartner analyst Ant Duffin discusses how CMOs can decide if D2C is the right strategy for brands based on the strength of the Three Ps — Purpose (why), Potential (how) and Priority (what). The discussion will provide CMOs with strategic D2C guidance as to whether they should start, shift or stop D2C depending on that assessment.Ant Duffin is a Senior Director Analyst in the Gartner for Marketing Leaders practice covering digital commerce.Ant advises on digital commerce business transformation across the end-to-end value chain, including digital marketing, multichannel ecommerce, business capabilities (talent, partners and martech), and cross-functional enablement (i.e., IT, HR, supply chain).Ant has over 15 years global digital consumer/brand experience across a range of industries including CPG, retail, UK government and automotive.
Released:
Nov 28, 2023
Format:
Podcast episode
Titles in the series (54)
Is This the End of Customer Data? — With Lizzy Foo Kune: Pursuing an omniscient, 360-degree view of your customer isn’t worth it — especially since only 14% of organizations have actually achieved it. As CMOs grapple with data privacy regulations, obsolete data collection methods, and obtaining customer trust, they wonder: “What do I do instead?” by #Hashtags, The Gartner Marketing & Communications Podcast