31 min listen
Crawling Out From Under Information Overload
From#Hashtags, The Gartner Marketing & Communications Podcast
Crawling Out From Under Information Overload
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
48 minutes
Released:
Apr 6, 2023
Format:
Podcast episode
Description
In this #Hashtags episode, Gartner Research Director LK Klein discusses the cost of unmanaged information overload on key business metrics like strategic alignment and intent to stay, as well as solutions marketing and communications leaders can use to reduce the burden of information on employees across the organization.LK Klein is the research director for Gartner for Marketers Corporate Communications and Executive Communications research agendas, leading large-scale research studies on topics such as change management, executive communications, organizational culture, employee engagement and DEI branding.
Released:
Apr 6, 2023
Format:
Podcast episode
Titles in the series (54)
Is This the End of Customer Data? — With Lizzy Foo Kune: Pursuing an omniscient, 360-degree view of your customer isn’t worth it — especially since only 14% of organizations have actually achieved it. As CMOs grapple with data privacy regulations, obsolete data collection methods, and obtaining customer trust, they wonder: “What do I do instead?” by #Hashtags, The Gartner Marketing & Communications Podcast