Combatting Your (Stealth) Trust Crisis — With Alexandra Earl | #Hashtags, The Gartner Marketing & Communications Podcast Podcast

Is This the End of Customer Data? — With Lizzy Foo Kune: Pursuing an omniscient, 360-degree view of your customer isn’t worth it — especially since only 14% of organizations have actually achieved it. As CMOs grapple with data privacy regulations, obsolete data collection methods, and obtaining customer trust, they wonder: “What do I do instead?” by #Hashtags, The Gartner Marketing & Communications Podcast

31 min listen

What It Takes To Be “Tomorrow’s CMO” — With Kristina LaRocca Cerrone and Alex de Fursac Gash: What do CMOs need to be successful — not just today, but tomorrow? CMO skills haven’t evolved much in the last few years, despite new strategies and the evolution of audiences. But now, heads of marketing are being asked to point their skills at newer, more complex business objectives. Runtime 34:28 by #Hashtags, The Gartner Marketing & Communications Podcast

34 min listen

The Missed Opportunity of Paid — With Claudia Ratterman: Social media marketing transformed marketing by opening a dialogue between brands and customers. Being strategic affords brands the chance to grow brand recognition and revenue. As the space evolves, so do conventional strategies that may need to realign as you and your brand look to grow. by #Hashtags, The Gartner Marketing & Communications Podcast

25 min listen

How Overturning Roe v. Wade Is Shaking Up Privacy — With Andrew Frank: The reversal of Roe v. Wade set in motion state-by-state initiatives to restrict or protect abortion rights. Enforcement of new laws depends crucially on access to personal data and communication records; this impacts personal data handling policies in ways that may not be immediately apparent. by #Hashtags, The Gartner Marketing & Communications Podcast

28 min listen

How CMOs Are Upending Structure — With Sally Witzky: CMOs are on a mission to remix their entire resource ecosystem so they can deliver for the business what marketing traditionally has not: unprecedented marketing. CMOs feel their influence has increased for business strategy, growth and innovation, but their talent is lagging. by #Hashtags, The Gartner Marketing & Communications Podcast

39 min listen

Where Social Strategies Fall Short — With Amber Gallihar Boyes: Social media is a two-way street, but many social strategies don’t reflect the most current audience behaviors and preferences, leaving significant engagement opportunities on the table. What can communicators and marketers do to make sure they’re maximizing the potential of their social efforts? by #Hashtags, The Gartner Marketing & Communications Podcast

37 min listen

The Workers Left Behind in a Hybrid World With Elizabeth Barrett: Many of us have spent the past couple years puzzling over the Rubik’s Cube of hybrid work. Who sets the boundaries? How do we maintain that culture we worked so hard to build? But there’s one group of workers that is often overlooked in the hybrid conversation — much to our strategic peril. by #Hashtags, The Gartner Marketing & Communications Podcast

25 min listen

Recalibrating Brand and Performance Marketing — With Julie Reeves and Noam Dorros: How does a CMO decide whether to pour their strategic energies and resources into performance marketing or brand marketing? And is it really a matter of choosing one or the other? More than ever, reliably growing your brand will depend on your ability to strike the right balance between the two. by #Hashtags, The Gartner Marketing & Communications Podcast

36 min listen

Welcome to the Meh-taverse! — With Kyle Rees and Rachel Steinhardt: Are consumers really ready to jump on to the metaverse hype train? As marketing and communication leaders buzz and babble about brands in virtual worlds, new data from Gartner show that many consumers don’t know what the metaverse is. And those that do know aren’t exactly optimistic. Runtime 31:10 by #Hashtags, The Gartner Marketing & Communications Podcast

31 min listen

Inflated Expectations: What You Should Know About Consumer Spending — With Derek Stubbs: Consumers are experiencing the strongest inflationary pressures in 40 years. How will consumers deal with diminished purchasing power, and what can marketers and communicators do about it? by #Hashtags, The Gartner Marketing & Communications Podcast

36 min listen

The DEI Advantage: Why CMOs Should Take the Lead — With Jay Wilson: CMOs must lead the charge on diversity, equity and inclusion efforts to succeed in today’s environment and drive measurable talent and brand outcomes. It’s not just the right thing to do: CMOs are uniquely positioned to use their influence to address customer, employee and supplier diversity. by #Hashtags, The Gartner Marketing & Communications Podcast

38 min listen

Holiday Wishlist: Consumer Insights for Retail Readiness — With Kassi Socha and Suzanne Schwartz: As consumers’ concerns about inflation and economic headwinds continue to rise, marketing leaders can’t rely on typical holiday shopping volume to clear out excess inventory. Instead, marketers can engage holiday shoppers through value-focused messaging and exceptional omnichannel experiences. by #Hashtags, The Gartner Marketing & Communications Podcast

41 min listen

Setting Your Comms House in Order: Data Insights to Help You Shine – With Iliyana Hadjistoyanova: Results from Gartner’s 2022 Communications Organization Survey reveal trends in comms functions that are at turns surprising, reassuring, and deeply concerning. Where should Communications leaders focus their organizational efforts to ensure a more engaged and effective team? by #Hashtags, The Gartner Marketing & Communications Podcast

36 min listen

Reality-Checking Your Customer Experience — With Leah Leachman: It’s easy to succumb to the pressures of growth. Many organizations say they’re all about the customer but primarily focus on driving immediate returns. Customers — and employees — take note when customer obsession is lip-service. How can marketers reinvigorate their customer experience? by #Hashtags, The Gartner Marketing & Communications Podcast

29 min listen

Backsliding on Martech — With Benjamin Bloom: Chief marketing officers continue to spend on marketing technology, but new Gartner data shows a drastic drop in stack utilization. Where are CMOs going wrong, and what they need to do to stop backsliding on one of their most costly and critical investments? by #Hashtags, The Gartner Marketing & Communications Podcast

36 min listen

CMO Course Correction: 3 Insights to Ensure You’re on Track — With Ewan McIntyre: With Western markets struggling to adjust in the wake of the COVID-19 pandemic, widespread geopolitical uncertainty and an unprecedented competition for talent, what do chief marketing officers need to do differently to help their brands thrive? by #Hashtags, The Gartner Marketing & Communications Podcast

37 min listen

You Don’t Know Gen Z — With Emily Weiss: Social media trends change so fast that it hardly seems worth the effort to keep on top of “what the kids are doing.” But as Gen Z enters adulthood, it’s important to understand that what appeals to them online reveals much about their attitudes and priorities. by #Hashtags, The Gartner Marketing & Communications Podcast

47 min listen

The Make-or-Break Consumer Trends for 2023 — With Kate Muhl: With inflation, lingering pandemic effects, and high consumer expectations, 2023 is challenging marketers. Consumer and cultural trend content is noisy; it’s hard to determine what’s relevant versus what’s just interesting. Isolating signal from noise can make the difference for your success. by #Hashtags, The Gartner Marketing & Communications Podcast

38 min listen

Flexing Your Innovation Muscle, With Chris Ross: Eighty-three percent of CMOs say they aren’t meeting management expectations for innovation; it requires clear expectations, proper investment, and the right capabilities and tools. But confusion around scope, focus, and outcomes leaves many CMOs falling short on this key capability. by #Hashtags, The Gartner Marketing & Communications Podcast

39 min listen

Who’s Afraid of Generative AI? — With Nicole Greene: AI is all around us — you just need to know where to look. Gartner predicts that by 2025, 30% of outbound marketing messages from large organizations will be synthetically generated. In this #Hashtags Podcast episode, we show how marketers need to embrace its potential or risk getting left behind. by #Hashtags, The Gartner Marketing & Communications Podcast

52 min listen

How CMOs Can Navigate Economic Turbulence — With Jason McNellis: Economic uncertainty is challenging growth, encouraging organizations to reconsider their budgets. As marketing is an often-misunderstood contributor to growth, marketing leaders need to prepare to have budgets challenged while simultaneously developing growth plans that will resonate with the CFO. by #Hashtags, The Gartner Marketing & Communications Podcast

33 min listen

Retail Media’s Takeover of the Ad Industry — With Brad Jashinsky and Mike Froggatt: Amazon’s retail media business made the online retailer the third largest player in the U.S. digital ad market. As more retailers follow Amazon’s lead, digital marketing leaders must learn how to navigate retail media buying as it quickly becomes a large part of a company’s digital ad budget. by #Hashtags, The Gartner Marketing & Communications Podcast

39 min listen

Rethinking Your Loyalty Program — With Halle Stern: In 2022, consumers belonged to an average of 16.6 loyalty programs. This staggering number has led some brands to look for more creative ways to differentiate their loyalty programs compared to the traditional transactional “earn and burn” programs that are commonly used by consumers. by #Hashtags, The Gartner Marketing & Communications Podcast

29 min listen

Combatting Your (Stealth) Trust Crisis — With Alexandra Earl: Despite what many employee surveys seem to say, trust is at an all-time low — and it’s feeding crises of both engagement and attrition. Now is the time for leaders to take note and start communicating in ways that help repair that trust — before it’s too late. by #Hashtags, The Gartner Marketing & Communications Podcast

39 min listen

Crawling Out From Under Information Overload: If you’ve felt disheartened by the staggering amount of information coming at you, you’re not alone. Twenty-seven percent of employees and nearly half of your leaders report feeling overloaded by information. Happily, there are steps you can take now to combat overload. by #Hashtags, The Gartner Marketing & Communications Podcast

48 min listen

Unsilo Your Multichannel Strategy — With Alex de Fursac Gash and Suzanne Schwartz: CMOs must balance multichannel marketing complexity with shifting customer priorities — but their strategy for doing so is often less effective than it could be. In this #Hashtags episode, we talk about the insights from Gartner’s multichannel marketing survey and creating a holistic strategy. by #Hashtags, The Gartner Marketing & Communications Podcast

43 min listen

Going Rogue to Drive Innovation and Growth: Organizations often struggle to generate and facilitate ideas that fuel innovation and growth. One remedy: Tap the power of “going rogue.” This #Hashtags Podcast episode empowers marketing and communications leaders to improve innovation through the principles and skills that define rogue thinking. by #Hashtags, The Gartner Marketing & Communications Podcast

50 min listen

Putting the Customer Back in CX: The vast majority of marketers identified customer experience as a critical goal for 2023. Even so, they struggle to be truly customer-centric. If CMOs can course-correct to put customers at the center, loyalty and advocacy will follow. by #Hashtags, The Gartner Marketing & Communications Podcast

39 min listen

You’re Probably Discounting Wrong: Shrinking margins, excess inventory and inflationary trends exacerbate the need for markdowns. To avoid brand equity erosion and a perpetual expectation for discounts, B2C CMOs must change the way they think about discounting—especially when dealing with Gen Z. by #Hashtags, The Gartner Marketing & Communications Podcast

32 min listen

Keeping It Ethical in Digital Commerce: Consumer spending in digital channels grows at a double-digit rate every year, generating a valuable revenue stream. But in the race for revenue, marketers need to beware of engaging in routine e-commerce tactics that are actually unethical — and potentially very damaging to their brand. by #Hashtags, The Gartner Marketing & Communications Podcast

33 min listen

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Combatting Your (Stealth) Trust Crisis — With Alexandra Earl

Combatting Your (Stealth) Trust Crisis — With Alexandra Earl

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