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Retail Media’s Takeover of the Ad Industry — With Brad Jashinsky and Mike Froggatt

Retail Media’s Takeover of the Ad Industry — With Brad Jashinsky and Mike Froggatt

From#Hashtags, The Gartner Marketing & Communications Podcast


Retail Media’s Takeover of the Ad Industry — With Brad Jashinsky and Mike Froggatt

From#Hashtags, The Gartner Marketing & Communications Podcast

ratings:
Length:
39 minutes
Released:
Nov 15, 2022
Format:
Podcast episode

Description

In this episode, Gartner analysts Brad Jashinsky and Mike Froggatt discuss how retail media networks are changing the digital advertising and media landscape. They also examine how brand marketers can take advantage of this new channel to reach customers online. We’ll provide an overview of the top three retail media networks, discuss why many retailers are launching their own, and focus on how retail media can fit into both brand and performance advertising strategy.Brad Jashinsky is a director analyst at Gartner covering the retail and travel and hospitality industries. Brad has spent his career at the intersection of marketing and technology, with over 15 years of experience in digital marketing. He has driven successful business results by creating and executing industry-leading digital marketing strategies for companies in the consumer electronics, enterprise technology, entertainment, travel and hospitality industries. As a Gartner analyst, Brad helps marketing leaders achieve their strategic objectives and improve their digital businesses by providing actionable, objective insight into digital marketing, personalization, loyalty and commerce strategies.
Released:
Nov 15, 2022
Format:
Podcast episode

Titles in the series (53)

Tune into #Hashtags, A Gartner Marketing and Communications Podcast, to get the inside scoop on timely topics for marketing and communications professionals. We’ll sit down with some of our best thinkers to share practical tips and strategic insights to help you stay ahead of the curve and add value to your organization.