36 min listen
Retail Media’s Takeover of the Ad Industry — With Brad Jashinsky and Mike Froggatt
From#Hashtags, The Gartner Marketing & Communications Podcast
Retail Media’s Takeover of the Ad Industry — With Brad Jashinsky and Mike Froggatt
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
39 minutes
Released:
Nov 15, 2022
Format:
Podcast episode
Description
In this episode, Gartner analysts Brad Jashinsky and Mike Froggatt discuss how retail media networks are changing the digital advertising and media landscape. They also examine how brand marketers can take advantage of this new channel to reach customers online. We’ll provide an overview of the top three retail media networks, discuss why many retailers are launching their own, and focus on how retail media can fit into both brand and performance advertising strategy.Brad Jashinsky is a director analyst at Gartner covering the retail and travel and hospitality industries. Brad has spent his career at the intersection of marketing and technology, with over 15 years of experience in digital marketing. He has driven successful business results by creating and executing industry-leading digital marketing strategies for companies in the consumer electronics, enterprise technology, entertainment, travel and hospitality industries. As a Gartner analyst, Brad helps marketing leaders achieve their strategic objectives and improve their digital businesses by providing actionable, objective insight into digital marketing, personalization, loyalty and commerce strategies.
Released:
Nov 15, 2022
Format:
Podcast episode
Titles in the series (53)
Recalibrating Brand and Performance Marketing — With Julie Reeves and Noam Dorros: How does a CMO decide whether to pour their strategic energies and resources into performance marketing or brand marketing? And is it really a matter of choosing one or the other? More than ever, reliably growing your brand will depend on your ability to strike the right balance between the two. by #Hashtags, The Gartner Marketing & Communications Podcast