In this episode of #Hashtags, Gartner analyst Nicole Greene discusses the proven impact of generative artificial intelligence (AI) on content and the customer experience. We’ll cover the promise and the risks of bringing AI to your organization across data, creativity, culture, and ethics. The discussion outlines how CMOs should approach harnessing the power of generative AI.Nicole Greene analyzes marketing strategy, trends, and practices with an emphasis on content marketing and management, digital experience and artificial intelligence. Nicole helps clients achieve business results by focusing on storytelling to make relevant connections with consumers. She has held content, digital experience and social marketing roles for more than 15 years with industry leaders including The United States Tennis Association (U.S. Open), Viacom and ESPN.