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The Make-or-Break Consumer Trends for 2023 — With Kate Muhl
From#Hashtags, The Gartner Marketing & Communications Podcast
The Make-or-Break Consumer Trends for 2023 — With Kate Muhl
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
38 minutes
Released:
Jan 25, 2023
Format:
Podcast episode
Description
In this episode of #Hashtags, Gartner analyst Kate Muhl leverages Gartner’s proprietary quantitative and qualitative consumer research to cut through the clutter and hone in on the consumer and cultural trends that will truly matter to CMOs in 2023. The discussion includes insight into inflation’s impact on brand relationships and the growing generation gap in attitudes and expectations for brands.Kate Muhl is a Gartner analyst specializing in cultural and consumer insights. She has been researching and advising on the consumer and U.S. culture for more than a decade.
Released:
Jan 25, 2023
Format:
Podcast episode
Titles in the series (54)
Is This the End of Customer Data? — With Lizzy Foo Kune: Pursuing an omniscient, 360-degree view of your customer isn’t worth it — especially since only 14% of organizations have actually achieved it. As CMOs grapple with data privacy regulations, obsolete data collection methods, and obtaining customer trust, they wonder: “What do I do instead?” by #Hashtags, The Gartner Marketing & Communications Podcast