31 min listen
CMO Course Correction: 3 Insights to Ensure You’re on Track — With Ewan McIntyre
From#Hashtags, The Gartner Marketing & Communications Podcast
CMO Course Correction: 3 Insights to Ensure You’re on Track — With Ewan McIntyre
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
37 minutes
Released:
Jun 29, 2022
Format:
Podcast episode
Description
In this episode, Gartner VP analyst and Chief of Research Ewan McIntyre discusses some of the themes that emerge from this year’s CMO Spend and Strategy Survey. This survey captures the strategic and budgetary priorities of marketing in 2022. As budgets start to rise from lockdown-era cuts, CMOs find themselves in a complex environment. Channels continue to shift, inflation chips -away at consumer confidence and fierce talent competition poses challenges for marketing’s operating model.
Released:
Jun 29, 2022
Format:
Podcast episode
Titles in the series (54)
Is This the End of Customer Data? — With Lizzy Foo Kune: Pursuing an omniscient, 360-degree view of your customer isn’t worth it — especially since only 14% of organizations have actually achieved it. As CMOs grapple with data privacy regulations, obsolete data collection methods, and obtaining customer trust, they wonder: “What do I do instead?” by #Hashtags, The Gartner Marketing & Communications Podcast