31 min listen
It’s Game On for AI Implementation
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
38 minutes
Released:
Feb 7, 2024
Format:
Podcast episode
Description
In this episode of #Hashtags, Gartner analysts Nicole Greene and Suzanne Schwartz discuss how to establish a firm foundation for generative AI (GenAI) initiatives within your organization. The discussion includes how CMOs can stand up pilot programs, understand use cases, instill governance initiatives and lead on responsible use policies.Nicole Greene analyzes marketing strategy, trends and practices with an emphasis on artificial intelligence, content marketing and digital experience. Nicole helps clients lead transformation through the use of creative, technology and data. Her work on generative AI crosses these disciplines and includes responsible use and risk management.
Released:
Feb 7, 2024
Format:
Podcast episode
Titles in the series (54)
Is This the End of Customer Data? — With Lizzy Foo Kune: Pursuing an omniscient, 360-degree view of your customer isn’t worth it — especially since only 14% of organizations have actually achieved it. As CMOs grapple with data privacy regulations, obsolete data collection methods, and obtaining customer trust, they wonder: “What do I do instead?” by #Hashtags, The Gartner Marketing & Communications Podcast