31 min listen
Flexing Your Innovation Muscle, With Chris Ross
From#Hashtags, The Gartner Marketing & Communications Podcast
Flexing Your Innovation Muscle, With Chris Ross
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
39 minutes
Released:
Dec 14, 2022
Format:
Podcast episode
Description
In this episode, Gartner analyst Chris Ross discusses how to establish a firm foundation for innovation initiatives, the critical distinctions between “Big I” and “little i” innovation, and how to more effectively communicate innovation impact.The discussion includes how CMOs can anticipate and respond to common innovation challenges and establish more robust support for innovation initiatives.Chris Ross advises CMOs at the world's leading organizations on marketing and brand strategy, innovation, and agency selection and management.
Released:
Dec 14, 2022
Format:
Podcast episode
Titles in the series (53)
Welcome to the Meh-taverse! — With Kyle Rees and Rachel Steinhardt: Are consumers really ready to jump on to the metaverse hype train? As marketing and communication leaders buzz and babble about brands in virtual worlds, new data from Gartner show that many consumers don’t know what the metaverse is. And those that do know aren’t exactly optimistic. Runtime 31:10 by #Hashtags, The Gartner Marketing & Communications Podcast