31 min listen
The Missed Opportunity of Paid — With Claudia Ratterman
From#Hashtags, The Gartner Marketing & Communications Podcast
The Missed Opportunity of Paid — With Claudia Ratterman
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
25 minutes
Released:
Oct 19, 2022
Format:
Podcast episode
Description
In this episode, Gartner analyst Claudia Ratterman discusses the missed opportunity of paid on social media platforms. Even though marketers and communicators are publishing engaging organic content on social platforms, data shows a minimal number of current followers will ever see it. We’ll cover the reasons for the limited reach as well as ways to help brands maximize potential return on investments by focusing on specific content types and platforms with higher organic reach potential.
Released:
Oct 19, 2022
Format:
Podcast episode
Titles in the series (54)
Is This the End of Customer Data? — With Lizzy Foo Kune: Pursuing an omniscient, 360-degree view of your customer isn’t worth it — especially since only 14% of organizations have actually achieved it. As CMOs grapple with data privacy regulations, obsolete data collection methods, and obtaining customer trust, they wonder: “What do I do instead?” by #Hashtags, The Gartner Marketing & Communications Podcast