You’ve probably been told that authenticity will help your fundraising efforts, but what exactly does that mean? Finally, a check list that you can use to inject authenticity into your program. In this episode, Dan deconstructs his “6 Principles For Authentic Fundraising” that he’s compiled over years of studying authenticity and it’s benefits. Have a listen and find out if authenticity could be the key to improving your organization’s relationship (and retention rates!) with your donors.

Show Notes:
 https://info.rkdgroup.com/whitepaper-online-giving-december-2018 
 https://medium.com/@TheMarketingAbstract/say-what-you-mean-the-art-of-authentic-marketing-3-6e73242baf3a 
 https://medium.com/@TheMarketingAbstract/say-what-you-mean-the-art-of-authentic-marketing-2-dc4ba31d6b93 
 https://medium.com/@TheMarketingAbstract/say-what-you-mean-the-art-of-authenticity-cd8e3ed08afe 
 https://www.cnn.com/2019/04/10/politics/2020-fundraising-numbers-quarter-1/index.html