How would you react if you learned your doctor was a social media influencer? 
On today's episode, host Mark de Grasse sits down with Rosella Papale from Briggs Hub to discuss creating memorable brands for the more "serious" professionals. Rosella is a trained medical doctor and a brand marketing nerd on a mission to bring brands to life for entrepreneurs and medical physicians.


Nurses and doctors are now on social sites like TikTok lip-syncing and educating their patients. But is this act eroding patients' trust? Rosella believes it does the opposite. Social media is the place to build trust. And there's no better place to build that trust than the testy waters of TikTok.


Listen in to learn how medical practitioners are building trust through social media - and how marketing and personal branding can work together. 


IN THIS EPISODE, YOU'LL LEARN:
Elements of branding in marketing
Personal branding for doctors
How doctors are using TikTok to educate patients 
Should you have a website for your personal brand?
Tips for creating content for your brand
Brand personality and how to build an unforgettable brand
Actions that can potentially kill your brand
Ethical personal branding for doctors



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://www.higgs-hub.com/ (Higgs-hub.com)
Connect with Rosella on https://www.instagram.com/papalerosella/ (Instagram)
Higgs Hub on https://www.instagram.com/higgshub/ (Instagram)



OUR PARTNERS:
http://getscalable.com/dm (7 Levels of Scale Workbook)
Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com (Perpetual Traffic)

 
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!)
This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency)
https://www.bkacontent.com/perpetual/ (Get 50% Off Monthly Blog Writing Service - BKA Content)


More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen ([Free Guide & Assessment] 7 Levels of Scale)
https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen (FREE EPIC Challenge)


More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions!
https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss


Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
https://dm.captivate.fm/ecom-cert (Ecom Cert)
Generate Leads on Instagram via Automation
Learn how to make money with automated bots even if you don't have a business or product!

Visit https://botwebinar.com