Did you know your marketing message should do more than just attract your ideal client? That's right, every message you put out should attract the best and, most importantly, REPEL everybody else. 
On today's episode, host Mark de Grasse sits down with Tevah El Emmet, "The Idea Man" for Meta and the founder of Nspired Media. Tevah explains that, at its core, your marketing message should do two things: attract the right audience and repel unqualified leads. Most marketers get the attract part; it's the repel part they can't seem to crack.  


Tune in to learn why creativity matters in marketing, as well as the art of repelling prospects who do not fit your ideal client profile.


IN THIS EPISODE, YOU'LL LEARN:
The creative use of poetry in marketing
Content creation 101: Don't be boring
The two primary objectives of every marketing message
How the "creatives" affect ad performance
How to make your ads stand out in a crowded market
Attention is your biggest commodity in marketing
The benefits of AB testing your ad creatives
Why you should start evaluating the "dopeness" of your ads



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Connect with Tevah onhttps://www.linkedin.com/in/tevah/ ( LinkedIn)
Tevah's https://www.instagram.com/tevahtheideaman/ (Instagram )
https://www.nspiredmedia.com/home (Nspiredmedia.com)



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More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen ([Free Guide & Assessment] 7 Levels of Scale)
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More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions!
https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss


Mentioned in this episode:
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