Marketing is tricky but if you find and target the customers that are most valuable to you it will pay dividends. Find out who your target is, locate them, and market to them. In this episode we discuss the massive advantage being likable affords, adding value first, creating content, and focusing on your wheelhouse. We also answer a great question about the risk associated with the 80/20 rule and focus on the 20% of your customers who generate 80% of your profit.   Check out my free Delegation / Hiring 101 course! Click here: https://nickhuber.podia.com/delegation-hiring-101   Work with us! Click here to apply: sweatystartup.com/apply   Check the show notes here: https://sweatystartup.com/the-sweaty-startup/   Join our Real Estate community: https://sweatystartup.com/rec Special thanks to the sponsor: http://supportshepherd.com We have a reddit community: https://www.reddit.com/r/sweatystartup/ Twitter Growth Mastery Course: https://sweatystartup.com/twitter Want to hire me as a consultant? Click here: https://sweatystartup.com/storage