27 min listen
#52 The "idea fallacy" and finding your pink ocean
#52 The "idea fallacy" and finding your pink ocean
ratings:
Length:
15 minutes
Released:
May 20, 2019
Format:
Podcast episode
Description
I'm sure you've heard of the "blue ocean strategy". It was coined by W. Chan Kim in his book of the same name and expanded in the more recent book "blue ocean shift". The concept makes a lot of sense on the surface. A red ocean is an overcrowded market with cutthroat competition. The books main premise is that there is a third area to compete beyond price and value - finding a new untapped market through innovation. The blue ocean is a market without competition. Instead of competing head to head with other companies you find a new untapped market and take it all for yourself. You innovate and add value in a totally new way to create a league of your own. You create a new market through creative disruption. Overcome old technology to gain a huge competitive advantage. This episode is a critique of this concept.
Released:
May 20, 2019
Format:
Podcast episode
Titles in the series (100)
#56 A few thoughts on the podcast so far and a recap: Some common themes on the podcast and a reminder from what we've talked about so far. by The Sweaty Startup