Here's a quick example of how I'd make an offer for each major industry...   If you want to create a SEXY offer, you need to be a SCHEMER!   Oh, YEAH… it’s Claude Hopkins time… ;-)   In my last blog, I gave some quick and dirty examples of sales messages across ten different industries. Today, I want to go one step further and show you how to create an offer!   … so once again, I’m gettin’ down with the granddaddy of offer creation (and toothbrushes), Mr. Claude Hopkins.   (Get with it, Kids!)... seriously, check out this advert...   ARE YOU A SCHEMER? Claude Hopkins was *THE MAN*   He was one of the world's first Schemers.    Now, a lot of people hear the word scheme and think of negative pyramid shaped connotations i.e, dodgy pyramid schemes.   ...but that’s NOT what the word Scheme word meant in Hopkins day.   In the late 1800s, a schemer was somebody you hired to design your offer.   Offers used to be called Schemes.    You’d hire a ‘Scheme Man,’ i.e., “I'm gonna get the Scheme Man to come into my business to design my offer and sales message… and that’s the scheme I’ll go to the market with...”   Claude Hopkins was known in the industry as being one of the world's best schemers.    Claude Hopkins was one of the first to:   Give out samples as part of the sale… Test all his headlines with color-codes... Put an ad on a car...   He was one of the first people who said that:   You SHOULD test... and the ONLY purpose of an ad was to sell, NOT entertain.    If you read my last blog, you’ll already know about Albert Lasker, (the energetic bipolar genius who’s responsible for you drinking orange juice at breakfast.)   Hopkins was hired by the advertising firm Lord & Thomas where Lasker was a partner. In fact, it was Lasker who brought Hopkins in to work for the company.   … which meant that Lord & Thomas were able to create both the ads and the offer for their clients.   Claude Hopkins was the top paid scheme man in the world.    At that time, he made $185,000 a year. That’s the equivalent of about 1 1/2 million dollars in today’s money. THAT’S A HUGE AMOUNT!   GREAT NEWS FOR THE TOOTH FAIRY   Although it sounds pretty disgusting to us... but before an advertising campaign, (devised by Hopkins), people didn't brush teeth.   Claude Hopkins was responsible for making brushing your teeth popular.   There was a company called Pepsodent who’d invented this thing called toothpaste, and Hopkins built offers and sales strategies popularizing the idea of cleaning your teeth.   (“You’ll wonder where the yellow went when you brush your teeth with Pepsodent!”)   Claude Hopkins was AWESOME! He’s the total godfather of what I do. He wrote a book called Scientific Advertising in which he said:   “The time has come when advertising in some hands has reached the status of a science.”    However, that was in 1923, and since then...    Offer creation has become kind of a lost art... and that’s the reason why I'm bringing it back.    That’s why my Facebook group is called The Science of Selling Online, NOT ‘the science and art’...    I don't believe in learning art. I want to learn science; the formulas and formats that cause cash as a rule.    Hopkins hated the concepts of making things look pretty, absolutely hated it.   When I read that, I was like, “Claude, I'm your doppelganger, man. I'm even losing my hair!”   # spot the difference   HOW TO MARKET A PRODUCT   When people things to me like, “Stephen this won't work in my industry,” I wanna hit them.   Are you kidding me?    We're talking about general sales/ marketing/ offer creation as a whole. It’s NOT dependent on:   What industry you're in. The product you have.    You can take ANY product and turn it into an offer… you just need the right FRAMEWORK   There's a huge did between selling a product as a single solution, and selling an offer which solves a lot of other problems as well.   Right now, at the time of writing this, I have four very simple offer creation templates and f