These are some quick methods to create a sales message in each industry...   If you go to clickfunnels.com, (and you don’t sign in), there's a quiz that asks:   “Which of These Best Describes Your Business/Service?”   Agency / Freelancer Information Products E-Commerce Coaching / Consulting Network Marketing Local Small Business B2B Lead Generation Blogging / Affiliate Non-Profits Just Getting Started / Other   Initially, we found that there were six major industries using ClickFunnels.  Once you answer the question, ie shows you the patterns that are MOST effective to help you ‘destroy it’ in your industry.   Over time, it's kinda flexed out (as you can see above) to ten categories…   During the last OfferMind, I walked through each industry to show how I would create a very simple sales message or a hook for each industry.   I didn't write the entire sales message. Instead, I showed an example of the type of origin story I’d create or tell to sell in that space.   When I talk about building a sales message, most people are like, “I can see how my industry has a sales message, I get that.”    There has to be a sales message or the industry would NOT exist.    So most people don't have a hang-up about creating a sales message, especially when it's basically just an epiphany bridge script.   (If you don’t know what an epiphany bridge script is, you need to read Dot Com Secrets… or I’m afraid we can’t be friends ;-))   However…   Offer Creation is where a lot of people start to get hung up.   “Well, Stephen, I sell really high ticket, (we're talking multimillion dollar corporation to corporation contracts), there's no way that your Offer Creation method's gonna work for me.”   … and that's the one where I wanna slap people and jump through the window!   That’s NOT true at all.    Then…   We get to Sales Funnels... and that's where there’s the MOST kickback.    People are like, “Well, I don't think this could work for me.”   Again, I wanna go nuts on 'em.   So I'm briefly gonna show you the Sales Message Creation I’d use in each of those 10 industries.    I’m gonna walk through and show you the hook that I’d start to create if I was selling in that space.    SHAMELESS PITCH The reason I’m sharing is twofold:    I want to teach that to you how I’d create a hook for different industries. # shameless pitch: I want to convince you that you should come to OfferMind.    This is NOT the kind stuff that you’ll find in any other place.   If you’re planning to come to OfferMind,  and you haven’t got your tickets yet, Offermind.com is up.    The room only holds 1,038 people. That's not that many people.  We’re literally MAXING IT OUT.   We’ve already sold hundreds of tickets… and it's not for about four months yet.    WHY OFFERMIND?   I coach pretty much every day, and I have a lot of great success stories...  but there are the things that EVERYBODY struggles with.    So I asked: How do I take the things that everyone struggles with and deliver those answers? That's what OfferMind is designed to do.   It's NOT your normal event.    I teach frameworks that cause success as a rule.   What you’re gonna read next, is directly taken from OfferMind last year…   GROUNDBREAKING STUFF   Have you heard of Albert Lasker? (Yeah, all my copywriting people)   Albert Lasker was ‘The Man.’   He is often called the father of modern advertising. He lived in the late 1800s to early 1900s, and he was one of the first people to take advantage of human psychology in ads.    People thought it was the most groundbreaking thing ever, and at that time it was.    Until Lasker, most advertisers were just making noise. Lasker was like, “No,  let’s consider how people think.”   ...and because of that, people were like, “Whoa, who's this guy? This is amazing.”   Albert Lasker played a major role in shaping modern advertising. He was one of the forefathers of the industry.    I want you to know this because *this* is the market origin story.   La