Consistent publishing can feel like a chore. Lemme show you how I position my shows to attract future buyers.   WASSUP? Check out my NEW background!   *SPOILER ALERT* … it’s for my new show!    ONE FUNNEL AWAY STORIES #THE BEGINNING   Today, I wanna share with you WHY I believe it makes sense for me to create another show... (or *ahem* #3) ?    My friend, welcome back, I'm excited for you to be here.    Six weeks ago, (or something like that), I was at Russell Brunson's Inner Circle, and I was thinking to myself, "What can I teach that would be valuable for the room?"    For a while, I’ve had this theory about why ClickFunnels exploded.    So I just wanna do a quick and dirty on this to teach you my theory, and then I want you to see why it makes sense for me to create another show.   Now, I understand that One Funnel Away is 100% a trademark of ClickFunnels.    I had to do some fancy footwork and work with them in order to be able to use their logo on my show.    You cannot just go out and just create stuff with other people's intellectual property.    That's NOT what I'm telling you at all.  HERE’S MY THEORY   We all read these books like:    Expert Secrets   Play Bigger    Blue Ocean Strategy   ... and all these books teach that there’s a red ocean and that your entire goal is to create a blue ocean.    So, if that's true...    What is ClickFunnel's red ocean?    If ClickFunnels is a new opportunity, what was the old opportunity?    That was the question that's been on my mind for a while!   So  I started asking…   If ClickFunnels is the red or the blue ocean, what was ClickFunnels’ red ocean?    What is the market that ClickFunnels was born out of?    I started thinking back to the stories that I had heard Russell tell, and I was like:    "Oh, my gosh, the market, the ocean that ClickFunnels was born out of was the website market."    And if you are like, "I don't know about that."    Go back and listen to the Funnel Hacks Webinars…   These are webinars that originally sold ClickFunnels.    These are webinars that got ClickFunnels past tens of millions of dollars in revenue.    Q: What is it that ClickFunnels was fighting against?    A: Websites.    HOW CLICKFUNNELS WAS ALMOST ABANDONED   Now, the story goes...    ClickFunnels was almost an abandoned project   (If you’re thinking, "Stephen, how does this relate to a new show?" I'll get to that in just a moment, just stick with me for a second.)    ... the product was amazing, but they were still trying to figure out how to sell it because...    Creating   Selling    …  are two separate activities.   Anyway,  Mike Filsaime reaches out to ClickFunnels and says,    "Hey, you got that new thing ClickFunnels, come on my stage and come sell it."    Russell's like, "I don't know man, people aren't buying it right now."    Mike said, "Come on man, I’ve already told everyone you're going to."    So Russell agreed to do it…   This was the fifth or sixth time that Russell had tried to create a sales letter for ClickFunnels.    There’s a key lesson right there...   Even Russell's first few launches for ClickFunnels didn't work out.    #Mind-blowing.    So think about this…    Russell goes to Mike Filsaime's event; he makes tweaks and adjustments to the actual offer, and suddenly -  there's a stage rush.    People are running to get an account with ClickFunnels.    Q: What made the big difference? Why did it work so well that time?   A: ...   Russells messaging had become anti-website.    He's like, "Hey, websites, I'm gonna fight against you."    And ClickFunnels starts blowing up.   On the flight back, Russell Brunson grabs his phone and says, "Hey, I've figured it out - we're all gonna get rich. The metrics are there - we're gonna do this thing."    Over the next little bit, he pretty much starts shutting everything else down to go all and focus on ClickFunnels - which blows up and becomes what it is today.   FIND YOUR NEXT MARKET?   Now, eventually, ClickFunnels