People are getting the Traffic Secrets book in the mail today, and if you’re not careful, you may miss the greatest marketing lesson of all. On today’s episode Russell explains the difference between hard-selling and soft-selling. Here are some of the informative things to look for in this episode: Find out how Russell is almost constantly soft-selling his products and services and why you may not have noticed. See why when you buy from Russell you should buy slowly and pay attention to everything that happens from going through the funnel to receiving things in the mail. And find out what kind of ad Russell has that is converting best right now. So listen here to find out the difference between a hard and soft-sell and how you can use them in your own business. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Today I want to talk about the marketing that’s invisible inside of the fulfillment of the thing that you are actually selling. Alright, so a couple of things, I had someone on Instagram write me and they asked the question, “What’s the difference Russell, between hard-selling and soft-selling?” which got the wheels in my head spinning. And then today, actually this whole week, everybody is starting to get the books in the mails. So the Traffic Secrets are showing up, the box set’s showing up, it’s so exciting to see everybody getting their boxes and their packages. And a couple of people in my inner circle made videos of them opening the boxes and it was like, “Did you guys all capture the marketing lesson that Russell just gave us here inside of this box?” And it’s fun because I don’t think most people got it, but a few people did. So I’m going to let you in on the secrets, just in case. Because a lot of times we focus so much on the hard-selling, “I’m going to go and I’m going to create my offer and my funnel. And I’m going to make, hook, story, offer. I’m going to hook them, tell them a story, make them an offer.” That’s hard-selling right. Soft-selling is like all the subtleties that you’re doing around everything. Like for example, in my podcast, in my Facebook Lives, in my interviews, in my everything, I’m always talking about stuff. I always talk about Clickfunnels. When I had my inner circle, when it was still open, if you ever noticed that the first probably 300 episodes of this podcast, I was always talking about my inner circle members, “My inner circle member did this. My inner circle member did this.” I was talking about these people and this tier and this group. And as I did that more people were like, “I want to be in the inner circle. What’s the inner circle?” and started looking for it. And that’s what a soft-sell is. It’s just like casually talking about things. Talking about Clickfunnels, talking about order form bumps, talking about all these things that lead back to whatever it is that you actually sell. So I think a lot of times people think like, “I mean there’s my product. Either I’m selling my product, or I’m teaching.” It’s like, no, they all go together. Don’t you understand that? They all tie together. So soft-selling is all the things you’re doing all the time. Like for example right now, what have I already done? I’ve already talked about Clickfunnels today, I talked about the Traffic Secrets book, I talked about the box set, and I talked about my inner circle. So four things just in the first 2 minutes of this podcast, which is soft-selling. And it’s like planting seeds and talking about it, and talking about it more. And as you do more and more of it, it just gets people to wonder more and to look more and to be more excited when the opportunity for them to purchase arises. So that’s kind of the difference between a hard-sell and a soft-sell. Now to go deeper on that, this is what’s fun. So everybody bought the book, and you went through the book funnel. If you haven’t bought the book yet, come on now, why are you even listeni