How to rewrite the story in the minds of your customers, your friends, your family, and maybe even your spouse. On today’s episode Russell talks about his ability to tell stories that trump other people’s and that’s how he’s been able to sell everything. Here are some of the amazing things you will hear in this episode: Find out why storytelling is so important to getting people to rewrite their own stories and believe your truth. Find out what the difference is between better story telling and one upping someone else’s story. And see why practicing better story telling in all aspects of your life will help you be a better story teller with your business. So listen here to find out how you can become a better story teller, to trump your customer’s story. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. I am so excited to have you guys here today. Today I want to talk about stories and how your story is to trump your customer’s story. Alright everybody, I am working on a project, a top secret product. Well it’s not that secret, I tell everybody everything on Instagram and Facebook and social and podcasts. But other than that, it’s completely secret. But we are doing an event this summer for families and I’m really excited for it. It’s anyone in our Two Comma Club X coaching program, they get to bring their kids and themselves to an event that I’m doing called unlock the secrets, it’s going to be a three day event. So I’ve been working on it, at the same time as working on my Traffic Secrets book, at the same time I’m trying to run Clickfunnels. There’s so much stuff. Plus summer started like three days ago so I’m trying to keep my kids at home and trying to keep them engaged and not bored. It’s a lot, it’s like I’m juggling a million things. The kids come to the office every five minutes like, “Dad, we want more snacks, more treats.” And then they want to go play, and it’s a lot. It’s a lot. Anyway, for all you guys that don’t have kids yet, it adds like a whole other dimension that is insane. But anyway, I digress. So I am working on the unlocking secrets event and it’s really fun because I have to make this event engaging enough for kids to be engaged, but stimulating enough for adults to be stimulated. So it’s kind of this weird, fun, exciting balance. Hopefully I don’t screw it up. And if I do, there’ll be 1500 people there to watch me crash and burn. But if I do a good job it will be my, what do they call that, my Holland’s opus, your Mr. Opus, I don’t know what it’s called, your thing. So my goal is to do this event once a year, so hopefully it turns out good this first time around. So I’m really excited for it. But anyway, that’s what I’m working on. And one of the activities and exercises I’m working on is as I go into storytelling, because obviously lots of times I go deep and I talk about story and webinar and your origin story and your vehicle of false internal beliefs, external beliefs, all the stories and all sorts of stuff. And if you boil it down to selling 101, it all comes down to figuring out what is your customer’s false belief? What’s the story they’re currently telling themselves? And then you have to figure out a story that trumps theirs. And if your story is better than theirs, it will rewrite their story and your truth will become their truth, and then they’ll follow you to the end of the world. And this is true to anything, if you want to convince them to come to a movie and they’re like, ‘I don’t know if I want to see that movie.” Then you tell them a story about, “This is why.” And if your story is better than theirs, they’ll be like, “Alright cool. That does sound good. Let’s go to the movie.” Or let’s say, you’re going out to eat, and they want to go somewhere and you want to go somewhere. And they want to go to their place and they have a story in their head about why they want to go there, or why they don’t want to go to where you want to g