What to do when your baby flops. On today’s episode Russell talks about what one of his presentations for Funnel Hacking Live and why he is giving it. Here are a few of the awesome things to listen for in this episode: What was the inspiration behind Funnel Audibles. Why it’s so important to split test your funnels to go from good funnels to great funnels. And what you can expect to hear during the Funnel Audibles presentation at Funnel Hacking Live. So listen here to find out what Funnel Audibles is, and why it’s going to be a great presentation. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. Hey everyone, I hope you guys are doing amazing. We are like 5 days away from Funnel Hacking Live. It’s coming, it’s almost here, we’re so excited. I’ve been working early mornings, late nights, trying to get my slides done. But they’re turning out really, really cool. Obviously most of you are going to be at Funnel Hacking Live, if not you’re insane, certifiably insane. But one of the presentations I was working on yesterday was called Funnel Audibles, which is kind of a fun one. Those of you who are going to be at the event, you’re going to see. I’m going to go through and go deep into this and show numbers and stats and all sorts of stuff like that. But it’s interesting because this is why I think most people fail funnels. What they do is they go and like, they watch our webinar and they’re like, “Oh this is exciting, I’m excited.” They sign up and they’re like, “Oh I’m going to build a funnel!” and they go in there and they’re like, “Okay, I don’t know what kind of funnel to build.” And then they get confused and they try some stuff, and then they decide on a funnel and they go and build a funnel and launch it and then nothing happens. And then they’re like, “That funnel stuff’s a scam! That Russell has no idea what he’s talking about.” Together we have 60,000 Clickfunnels members, they’re all full of it, right? All the almost 300 people in the two comma club, and the 17 people in the two comma club X club. There’s no way all of them are really doing what they’re doing. And then they walk away. And it’s sad because it breaks my heart. So that’s what Funnel Audibles is all about. So what most people don’t know is most of the times when I launch a funnel, guess what? It doesn’t do very good. “But Russell I thought that you were the funnel guy, everything’s perfect.” No, it’s not. This is the difference between and me and everyone else, what happens. I do a funnel, and I do the best one that I know how and so I base it off of things I’ve funnel hacked in the past. Okay, I remember so and so did this really cool landing page, and someone had an upsell like this. I look at stuff I’ve looked at and try to model it as close as I can and make it the best possible guess that I have. So I create the funnel and then I’m like, okay is it good or is it bad? Now this is what a lot of people will do, that hire me for coaching. They’ll call me and be like, “Hey Russell, what do you think about this? Is it good or is it bad?” I’m like, “I don’t know. What did the market say?” they’re like, “What do you mean?” I’m like, “I don’t know if it’s good or bad. I’m just a dude who looks at what’s proven and try to model it. But I have no idea if it’s going to work or not.” And they’re like, “Russell, you’re the funnel guy. You should know all this stuff.” No, I have no idea. In fact, I never will review someone’s funnel until, because I don’t want to taint it with my judgment. I know enough from split testing to know that I’m wrong most of the time. So I don’t want to taint it. All I do is I go and let the market vote. I ask the market it’s opinion. I say, “Hey market, does this funnel give you a market that you actually want to buy? And does it convince you and persuade you to do it?” and guess what I don’t do? I don’t ask for people’s opinions. I don’t send it to my wife or my mom or my friends