This is one of the keys we used to grow our company initially that I totally overlooked and forgot to talk about. On this episode you’ll hear Russell talk about a strategy he used a lot when he was getting started in business. You’ll hear about: Creating products for someone else and letting them keep 100% of the profit! How he continues using this strategy today (with Tony Robbins!) And how these products/services may seem like failures in the short term, they help build your online presence in the long run. So listen in to find out how you can use this strategy in your business. ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to The Marketing Secrets Podcast. Today, I am streaming to you from an amazing cabin out on a lake with my family. And as I've been sitting here, just thinking away from my computer for a little while, I started having some realizations about one of the biggest keys that helped me get success initially, that I forgot about. And I've been watching some people who've been using this strategy and this concept strategically to grow their companies quickly. So I want to share with you some of my thoughts. All right. So when I first got started in this whole game, right? And it was interesting because I didn't have, we talk about resources versus resourcefulness. I didn't have any resources. My wife at the time was making $9.50 an hour. I had no job as a wrestler and we were living in apartment that was like $475 a month. So between that and grocery money, like the $9.50 an hour she was making did not go far. So we didn't have any resources. Right? So I get it when people are like, "I don't have the money, I don't have the resource." I was there. And so for me though, and this is before, even before Facebook ads, before all these things, it was like, how am I going be successful? And so what I started doing, and I didn't call it Dream 100 at the time, but literally we were going through and finding Dream 100 partners. Like I was looking at people. I was like following all the people in the market that I wanted to be in. And I was just so fascinated by them. I looked at what they were doing, how they were doing it, the products they create, what they were launching. I was on all their email lists. I read every email they sent out. This is before podcasting, even. If they would have had podcasts, I would have listened to them. But back then we did tele-seminars. I would get on all the tele-seminars. I was watching what everyone was doing. And I was like immersing myself in this market trying to understand, trying to get my finger on the pulse of what was happening and why it was happening. And who were the players and what were they doing? And why were these guys products doing so well? And what were the different hooks and the angles they use? I don't know, just watching. And I was mesmerized. I remember I felt like I had like stepped into this world with all these producers, all these people making tons of money. And I was just like a little kid in a candy store, just watching and observing. I remember looking at all these things and just thinking like, "Man, I don't know what to create. I don't what to do. I don't have any ideas. I'm not creative." But I was watching them and as I see people doing different things, I started getting ideas. And it's funny because I think so many of us nowadays, we have ideas for a product and so we go and we create this product and we create it. The thought is I'm going to create it, I'm going to go sell it, this is going to me by product. But for whatever reason that wasn't my initial concept. My initial concept was always like, what can I create with that person? I think part of it is because I had like the hero factor, or I was idolizing, whatever you want to call it. It was just like; there were these gurus who were so cool. How cool would it be to work with them? And so as I started creating, especially started having ideas, my first few pro