A few of my final thoughts at 2:36 in the morning, before we launch the 10X Secrets funnel. On this episode Russell talks about his backstory and how he learned how to persuade people to buy, and how you can learn to do it too because the 10x Secrets product was about to launch. Here are some of the super awesome things in today’s episode: Who Russell learned the art of closing from and how you can have access to the exact same course. What kinds of things are included in the new 10x Secrets course. And how if you pay attention to the buying process of the 10x Secrets course, you can learn how it was done. So listen here to find out why the 10x Secrets product is special, and why Russell is so excited about it. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to a freezing cold, late night Marketing Secrets podcast. Alright everyone, it is officially 2:36 am in the morning. By the time you’re listening to this, this will have already happened, but tomorrow is the 10x Secrets product launch. And I am so excited. I don’t even know how to explain my excitement level. I feel like there’s been a lot of cool things that I’ve tried to bring into this world. I know we all have these legacy projects we have. So I think Clickfunnels is by far my biggest legacy project. This thing we brought into the world to help empower entrepreneurs to sell more products and change the world, which has been good. But I think the thing that, I think the books that I’ve written have helped simplify the process for people. But I think the thing that’s the most beneficial is like, having a funnel is really good, understanding how to do it, how to create products is really good. But how to sell is the most important thing. There are so many entrepreneurs who could change so many people’s lives, but they do not have the ability to persuade somebody into giving them money so that you can go and transform and change their lives. And I think for me that was the key. I spent 15 years of my life, for those who don’t know the backstory, trying to understand this skill. I went to my very first marketing event probably 13 years ago I think, 12-13 years ago, as an awkward, shy internet nerd who had no friends, outside of my beautiful wife and some wrestling buddies. And I was trying to figure out how to make money online. And I went to this event and I was expecting to learn SEO and PPC and all these things, and instead I saw a speaker get up, talk about internet marketing and at the end he sold his package, and I watched in amazement as people ran to the back of the room. It was a $2000 course, I did the math, “2, 4, 6, 8, 10, 12, oh my gosh that guy made $68,000 in an hour and a half.” The next guy got up and spoke and he sold,  he sold a $5000 package and I did the math and by the time he was done he did like $120,000 in sales. And I saw the next speaker and the next and the next. And after three days of watching this, I was like I have to learn this skill. I have to become a master of this. So I started the journey and it was not an easy road for me. There were ups and downs and bumps and bruises and all sorts of nightmares in between. Lonely nights, long trips on the road. Some trips where I financed, you know, I pay to fly out and go to hotels and everything, and I’d go and I’d speak and sell and I wouldn’t actually sell anything and I’d fly home. And man, I’d lost $6000 trying to go sell on this thing. $6000 we didn’t have, expecting to go out and kill something and bring it home, and coming home empty handed, not once but multiple times. But I kept doing it and kept doing it and kept doing it until I started learning how you persuade, how you teach, how you make an offer, how to control a room, how you get people to do what you need them to do so you can actually change their life. And that was a 12-13-14 year journey for me and I really feel like tomorrow, actually today a couple hours from now, I think it’s nine hours from now the l