What was going through my mind when tipping at IHOP. On today’s episode Russell talks about going out to breakfast with his daughter for her birthday and how watching the server work so hard to make a small wage made Russell wonder why he didn’t work somewhere that he could make more money, and how that relates to being an entrepreneur. Here are a few interesting things in this episode: How Russell would increase his ticket sales if he were still a server. How waiters increasing ticket sales relates to being an entrepreneur. And why if you can’t be the cheapest in your industry, you should be the most expensive. So listen to Russell’s awesome advice on how to increase your ticket sales and make more profit for yourself. ---Transcript--- What’s up everybody, this is Russell. Welcome to Marketing Secrets while I’m in my car. This is a flashback from a podcast earlier. I’m doing this right now because, first off, I hung out with Justin Williams last weekend and he yelled at me, “you used to do podcasts every single week, three or four times a week. But now that you’re not in your car, you’re not doing them very often.” I’m like, crap he’s right. I’m driving to get my haircut today because it’s huge. I figured out how to mount this thing in my car so I can do it while driving, so nobody yells at me. That’s what actually happened, I was doing the podcast with the camera, when I did marketing in your car with my phone nobody ever yelled at me. But when they saw me on video I got yelled at by everybody, so I stopped doing it that way. But now that it’s mounted up I can drive and talk and not even pay attention to you guys. No yelling at me, alright. That’s the deal. Alright, so with that said, today is a cool day for a couple of reasons. Number one, it’s my daughter’s ten year old birthday, which is insanely cool. So this morning, I’m actually flying out today, so this morning I had a chance to go and take her out to breakfast. Her breakfast of choice was IHop, and I was like, “Come on, we can take you to Waffle Me Up or any of these cool places.” and she was like, “No, I want IHop.” As we’re driving there I’m like, “There’s only two kinds of people that like IHop, Ellie.” And she’s like, “Who are they?” and I was like, “Grandma’s and little kids. Watch when we get there how many grandma’s are there.” So we got in there and we counted and there was 13 or 14 grandmas in there and then me and her. So I was like, that’s it. It was kind of funny. Anyway, that was really fun, and then she had a birthday party. So I went and raced and got her a bike this morning and took it to the birthday party, and I’m actually heading to get my haircut because I’m flying out to Utah today, two cool things happening in Utah. Number one is the Harmon Brothers are making our viral video. They actually started filming it today, and to be completely honest, it’s kind of killing me. I wish I was there, I want to be watching it. But I couldn’t today, so I’m flying down there tomorrow to catch some behind the scenes footage and all that kind of stuff for our Funnel Hacker TV show.  So I’ll be flying down there, it’s gonna be really cool. And the second cool thing, is I’m actually going to a meeting with Timothy Ballard, who is the dude who runs Operation Underground Railroad, which is a charity or organization, I don’t know exactly what it is, but they help save kids who have been abducted and put into sex laboring. So we’re going to be  helping build funnels and helping build that whole mission. It’s a passion project I’m really excited for. That’s what’s happening on this trip. So if you’re watching Funnel Hacker TV you’ll see the behind the scenes of that stuff. If not, go to funnelhacker.tv and go hang out with us over there too. There’s a lot of fun stuff happening. Alright my message for you guys today, and this is something that I don’t know why more people don’t think about this, but it’s important. We went to IHop today, as you know. My daughter orde