One of my favorite principles from a book called “Outwitting The Devil” by Napoleon Hill Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, what's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I want to talk about one of my new favorite books and something cool I learned in it that I'm doodling for a book that I'm writing and I just got to brain dump it so hopefully you don't mind. Let me share some cool stuff with you right now. All right. So the name of the book is Outwitting the Devil by Napoleon Hill. And if you have not read this book yet, it is insane. Kind of the story behind it, Napoleon Hill wrote this back in 1930s and it was about a conversation he had with the devil about how he can like tempt people and get them to fail in life, which is really, really fascinating. And we don't know if it's a true conversation or just something he made up, but either way the book is insanely good. So he finished it in 1930s, a year after he wrote Think and Grow Rich, and then he didn't feel like he should publish it. He was scared. In fact, in the book, it talks about the devil's like, this is why you shouldn't publish it, why you're not going to publish it and all these things, which is kind of crazy. So he never published it. Then he passed away and then his wife got it and she read it. She's like, "I'm not publishing this." So she didn't publish it. Then when she passed away, it went into the hands of the Napoleon Hill Foundation. And a couple years ago, somebody found it and read it and was like, this is really, really good. And so they called up Sharon Lechter, who I had a chance just recently to talk to her and get to know her, which was really cool. Sharon is the one who was kind of like the co-author and the CEO for a long time of the Rich Dad Poor Dad brand. So if you've heard her name before it's because every one of those books is co-authored by Sharon Lechter. So anyway, when I found the book, she's the one who put this whole book together. So I had a call with her last week and she told me that they called her up and said, "We have this manuscript. You should check it out." And she's like, "I was the fourth person to ever read it." I'm like, what? this is the craziest thing in the world. So she read it and they decided to publish it. She put all the work in to get it manuscript live and they launched it. Now, I believe it's in 40 languages, she said, which is really cool. But for some reason, I never read it and I wish I would have a long time ago, but it's amazing. And so in the book, it starts off with Napoleon Hill kind of telling the story about how he got to the certain spot in his life before this conversation with the devil. And the first couple of chapters were kind of slow because it's him telling the story. They're really good but it's all leading up to this conversation. And a lot of things he talks about earlier, are essential for the conversation to actually make any sense. He meets the devil. He's in this like courtroom with him and he has a chance to interrogate him and the devil has to tell him anything he asks. So he starts asking all these things and it is so fascinating. So, my brain works in doodles. So as I'm reading his book, I'm doodling out the concepts and the principles and how they fit and where they tie together. And anyway, I'm going to be having a chapter in my new book that goes deep into this. So you guys will have a chance to see my doodles some day, but for now I want you to visualize the doodle. Basically, there's this person in the very top, and there's two choices they make, either faith or fear, right? Every time something happens to us in our life, we're going to choose faith and just move forward in faith, or we can have fear. And those are two opposite things, right? And those are the two choices. So everything's tied to either faith or to fear. And so I have a lit