Understanding some simple 'laws' around marketing greatly increases the chance of a successful product.    It's not a linear scale. It's exponential.    A small principle massively determines a product's outcome…   I was just chatting with my crew, Colton, and Austin, I asked:    "What are the most common issues you see when people are talking about their products?"    You have to understand the unique position that we're in…   I'm coaching like crazy,  and they're here listening, hearing the questions, and my responses…   We also spend time going back and forth on principles of our own to figure out how to sell MORE  stuff…   It's a very unique room!   Every once in awhile, it's cool to sit back to think through what we’re learning.   In fact, I picked up one of my favorite books and reading some of the pages I haven't read yet…    (which is funny as I just called it one of my favorite books… which is true, it is,! But it was a part of the book I haven't really read that much yet…)   … and all these things that I’ve been teaching and going through, the guy's saying the exact same thing. I was like, "Man!"    I had this moment of stopping and reflecting on:    What am I learning?   What are we learning as a team right now?   … and that's been really helpful.   So  I encourage you to make some time to do that also…   Take a moment to sit back and think about what you’ve learnt on your entrepreneurial journey here?    PRODUCT MARKETING & THE ENTREPRENEURIAL JOURNEY   I recently did a podcast interview with somebody and they asked about my coaching style.    I did NOT go out to be a coach. I am a coach, but that's NOT ‘what’ I am.    I have a motorcycle, that doesn't mean that I'm a biker.      … and equally, coaching is only just part of what I do.    So…    If I have the goal of what I'm moving towards as an entrepreneur, ( and this is what I was talking about in the interview I was on)...   As a marketing coach, I'm gonna go in and teach cash models - that's what I'm promising to teach, and that's exactly what I do.    I teach models that cause cash, as a rule, NOT an exception to the rule.    i.e., "As a rule, when I do that, da-da-da-da, cash pops out the other side.”    Now what happens is when I'm teaching these models, there’s this really crazy thing that happens inside of each one of us…   ...it happened to me, and it still happens to me!   We see the goal and we see where we are currently, (and I've talked about this a little bit in the past), but what happens is I start to say:    "Oh, you know what? I actually... I'm not actually worthy to pull that off yet."   And maybe ‘worthy’ isn't the right word, but, "I'm not ready to pull something like that off yet???"  The ‘me’ of even a year and a half ago could NOT handle what I'm doing right now.    …  it has nothing to do with systems and teams and all that stuff, ( I have those things now), but the ‘me’ of a year and a half ago would NOT be able to pull off what I'm doing right now….   There's no way! I've grown way too much since then!   So what happens is we're like, "Hey, I'm gonna go hit this goal," and as we start progressing towards the goal, all of these little blocks, all these obstacles pop along the way.    Bam, bam, obstacle, obstacle, obstacle, obstacle…   … and tons of false beliefs about our capacities and our ability to move forward:   What should I be selling?    Who should I sell to?      "Oh, you know what? I'm glad that business didn't work, otherwise, I'd be stuck selling in it."     It's like these scales that pop away from our characters and these character flaws just start melting away from us.       ...and this is a very not-fun thing to go through!   It's one of the reasons why so many people don't make it.    It has very little to do with the model that we're teaching.    99% of the reason someone doesn't make it in this game is that they can't hack the growth. That's it.    And that's a false belief - EVERYONE can hack the grow