There's a single sentence I use to gauge the belief level of those I'm selling. Here it is (and here's how it'll speed up your marketing education)...   Imagine a simple sentence that could help you identify the points where your potential customers are getting stuck before opening their wallets to give you cash...   Sounds good, doesn’t it?!   … and what if I could show you how to increase sales by using this sentence to show you the BEST way to communicate with your dream customers???   Well, Holy Batman (and all the Avengers)!    Watch this space... because that sentence exists, and I’m gonna show you how to apply it to your business!   “OH, WHAT?!!”  Yes, you heard me right!    FINDING YOUR CUSTOMERS OBJECTIONS   I first had this realization when I was coaching the original Two Comma Club X people, (way back in the day).   I realized that there was a single sentence that could help people identify where their marketing was lacking.   Over time, I started to develop this idea and test it out...   So today, I’m gonna help you to understand your customer more.    But first...   A BLATANT PITCH   What I’m about to share with you is actually taken from a segment of my first OfferMind event… and here comes the pitch ;-)   #Everyone should come to OfferMind.   Tickets are already selling fast, and I'd love you to be there.     We have an amazing event this year. We ONLY have 1038 seats and Russell Brunson is keynoting!   … and the swag, well that’s another story!   … BUT I’M NOT PROFESSOR X   One of the things I hated when I first started learning about marketing was that gurus would say things like:   “You gotta join the conversation that's happening inside your customers head.”    ...and I'd be like, “Okay,  how do I do that?” But that would be it… that was the sum of their advice!   It was frustrating for me...     I didn't understand what it meant to join the conversation in my customers head. I didn't know how to do it...   I was like, “ … what are you talking about? Are we talking a Charles Xavier X-Men kind of thing? How do I get  inside their head?”   … I felt like I was lacking some special power.   I didn't know how to actually pull off what these gurus were talking about!   … so I started coming up with a cool way to get inside my customers head by watching what they were saying.   CREATING A FRAMEWORK I don't like creating something that I can't measure, and so I put together this simple framework.   The framework massively follows the vehicle, internal and external false belief formula that we use to move a customer through the process of buying.   What's cool about this sentence is that it helps me figure out:   How ‘sold’ somebody is. Which false beliefs I need to crush.   I want to show you:   How the brain experiences the sale. The sentence that runs alongside each stage that helps me know where people are stuck.   When I join the conversation in my dream customers head, (using this technique) I can see whether the belief they’re stuck on is:    Vehicle Internal External    Then once I know where they’re stuck, I can engage with them in that place and help to move them along to the sale.   I’M A DETECTIVE   I do a lot of Facebook Lives, and as I'm doing them, I'm watching the comments to see the reactions.    There are certain things that my potential customer says that let me know:    “Oh my gosh, my sales message/ funnel is NOT doing a certain thing well enough…”    It's the way people say things which makes me think:   “Hmmm…  it looks like that person's stuck on internal based beliefs. They think that they’re NOT good enough to pull off what I'm showing them … or they don't think they have enough time?”   I run a sentence through my head to analyze comments and get inside the head of my dream customer   Let me ask you a question…   ARE YOU A SALESPERSON?   If you have a business, your hand should be up!   Q #2: Do people ALWAYS buy the moment they see your product?’”   A: Probably not!   Wh