Follow along and create your own Value Ladder as I show you how I designed my personal one.   This is part two of this series.    First, I walked you through the principles I use to design and develop my value ladder.    And today, I wanna teach you MORE about my personal value ladder, (and give you a sneak peek into my EXCITING plans)...   VALUE LADDER  MARKETING   The value ladder is super important and very powerful.    However, sometimes, after reading the book DotCom Secrets, people try to design their ENTIRE business before they even have a product or a funnel.    *DON’T DO IT*   However, the value ladder is NOT something that I try to design, or feel that I need to have designed before I start moving.    I want you to know that the value ladder is very malleable; it's something that’s designed as you move forward.   It flexes as you go... and as you get further along the path, your value ladder starts to become more solid.   If you've not read Part #1, (shame on you), go check it out before you read any further, (it’ll make more sense - honest).   In Part #1: I teach you under what context I even try to develop a value ladder.    And I use the following definition from DotCom Secrets to define the function of value ladder:   A value ladder is where you want to take your client.   First, a quick recap of Part #1...   Before you can even think of starting to create a value ladder, you need to know:    What market we're serving   The Dream Customer that we're serving inside the Dream Market    What problems that they're having and what we can go solve for them    The Core Problem and Offer   How to launch    ... the value ladder starts in that whole five-step process.   I also talk about value ladder education being the easiest way to make MORE sales...   In fact, my team and I, have a funnel building template, and towards the bottom, there’s a whole section called value ladder tie-ins.    HOW TO CREATE A VALUE LADDER   So here’s a value ladder …   I’ve got…   A funnel at the top   A funnel in the middle   A funnel at the bottom with a little downsell…   All these funnels work together…   (... by the way, this might be one of those episodes that might be helpful for you to watch on YouTube).    The funnel at the bottom of the value ladder brings in new people faster than the middle.   The middle funnel brings in new people faster than the funnel at the top.    I have eight different mechanisms that we use to auto-educate customers and ascend them through the funnel.   People on the bottom of the funnel are ascended through email sequences, thank you page webinar, etc, which let them know...   "Hey, since you bought that, did you know you could go buy this?"    Now that we've already acquired the customer with a dollar in, I don't have to pay for them again (we've already paid for them).    Let's say it's $1.00 in and $1.30 back out on the bottom of the value ladder…    Now, if I can just automate their ascension, I don't have to pay money to do that.    Maybe they wanna go from the bottom all the way to the top.    Maybe there are people out there who are like, "I don't want the bottom or the middle, I wanna go straight to the top..."    ...and that's totally cool.    DIFFERENT BUYING STYLES   One of the most shocking things for me when I first attended an Inner Circle Meeting… (I remember it was an amazing day)...   Russell Voxed me, and goes, "Dude, do you wanna come to the next Inner Circle Meeting and just sit in?"    Honestly, I felt like I'd just died and went to heaven…   I was like, "What? I've wanted to be in The Inner Circle ever since I heard it existed, are you serious?"    Russell goes, "Yeah man, just sit on the side, you can keep working on stuff, but just so you can kind of get a feel for more of the thing."    I was like, "Absolutely man!"    What was crazy is that at that time, ClickFunnels was not that old; half of The Inner Circle had still NEVER read DotCom Secrets …