Today, I wanna share some of the criteria that I personally use to choose my Dream Customer.    I have an actual list that I go through to find my Dream Customer. Knowing my ‘WHO’ helps me on multiple levels so that I can:   Create the sales message   Serve the right customer for my business     Choose the dream customer for my personality    Now, when you think about the phases of this whole game, it goes like this:    I pick my market -  a red ocean market.   I choose a dream customer inside that market.   I choose a core problem that my dream customer is experiencing.    I choose the core solution.   I turn that core solution into an offer.    The actual launch/ or campaigns in general - which includes funnel building, content creation and a bunch of methods like that.    ...that's a lot of steps, but I've gotten really good at making each of those steps crazy simple.    And those are the six steps I use to get things out the door.     Its kinda like if someone was asking, "Hey, can we make building cars more simple?" Yes, they're still complicated, but the building of them can be simple.    You see what I'm saying?    There's a lot to what we do in this game, but it doesn't need to be complicated, per se.    FINDING YOUR DREAM CUSTOMER   So I wanna share a few of the criteria I use to find my Dream Customer… and WHY it’s sooo important to me!   I didn’t ALWAYS have these criteria…(and it kinda made me broke and miserable)...    In fact, this is a pretty recent list... and I've gotten clearer as I’ve gone along…     Let me tell you a story…   MY MONEY BARRIERS   Back when I was doing door-to-door sales, I'd wake up excited… I'd literally run from door-to-door just get more doors in for the day.    I would knock on doors and sell ANYBODY who had the cash to pay.   If somebody said, "Here's my credit card," you’d just take it.    BUT…    there are some major drawbacks to that kind of a thing - HUGE drawbacks.    In fact, I'll tell ya, I was soooo scared… (a little bit chicken even ? )   I had a lot of money barriers that I hadn't overcome at that time.    Six years ago, I was doing door-to-door sales...    We’d drive around in these areas, (selling pest control), basically tryna see spots that would be the easy laydown sales... and they would spend a lot of money.    We'd drive around, and look at these different areas...  I remember, there was this particular area…   I don't wanna offend anybody when I say this, (you have to understand, from my perspective as a door-to-door sales guy)...   ... but I’d be like, "I don't know that these people are gonna have cash to buy pest control - Pest control may not be the biggest thing on their to-do list right now.”    … we weren’t judging, but that was the reality.    Then we'd drive through these really rich, affluent neighborhoods, and we'd be like, "Man, these guys would spend a ton of money on pest control. Holy crap! So cool"    But I had so many money fears that I would not go to the affluent areas.   Instead, I’d go to these areas where I’d sell cheaper contracts... 'cause I was cheap in my head.    I would sell cheaper contracts and I would sell cheap… and it was on purpose - I’d literally seek out kind of low-income housing areas.    Now there's a BIG lesson in this…   STAYING BROKE   So here’s what happened…   I sold A LOT of pest control… 'cause I was able to give the first treatment for free, and then say, “...it's only this much per month.”    I was literally fighting and competing on price.    The first half of the summer I did really well…   The second half I started learning what the internet was... and it kinda messed me up, and I lost all my focus.    But I still did a lot of sales...    The way a lot of these door-to-door companies work is that you get paid four months after the summer's over...    'Cause they wanna make sure that the accounts just aren't gonna fall out or whatever.    Which makes sense, right, from the business side/cash flow