I believe that there are three major roles in every business.    They all work together and they all talk together, but they are three VERY different systems.   Last week, I shared WHY building funnels for other people used to freak me out…    The worst thing I could ever do is…    Take on a million-dollar client   Build them an amazing funnel   Hand it off to them   … and they do NOTHING with it.    What is that gonna do for the story?    What is that gonna do for my fulfillment?    What is that gonna do for the client?    What is that gonna do for future sales?    If I cannot engineer success into those who I'm selling, I should not sell to them.   But now, I’ve reached a point at which I’m finally happy to say…   I’m officially building people's funnels.    But I can ONLY do it because of the fulfillment systems I’ve set up - that practically *FORCE SUCCESS*    I’ve found a NEW way to blend the Done-For-You and the Done-With-You worlds.   So…   It's been under some VERY strict guidelines that my offer evolved and I’m about to give you a sneak-peek ?   (... and you’ll discover WHY funnels are like Michael Bublé???)   MY OFFERLAB PRODUCT FULFILLMENT   If you want to join My OfferLab, there are #2 things you need to understand…   It's not ‘done for you’ but it's not ‘done with you’ either - it's kinda an in-between hybrid.   It’s gonna cost you NOT only financially but also in your willingness to take on a few simple skillsets of a business owner's role ‘in being a marketer.’   Not that you need to be a Steve Larsen, eyes massive, yelling around all over the place funnel freak…   Like, "No, no, no, no, no. Let me be ‘the nerd’. Let us be the nerds, but you still gotta be involved.”   The reason I'm bringing this up is 'cause there are A LOT of people who jus sell and sell…   And then they wonder why their business died???    A: They didn’t get any actual success stories for people that they're were selling to.    That's my *NIGHTMARE*    I'd rather be more strict and let fewer people in - and then, have a higher success rate.    So when someone walks up to me and asks, "I want you to build my funnel."    I'm like, "Sweet!"    And then I send them to my funnel.   THE #3 ROLES IN EVERY BUSINESS   We spent ages building the OfferLab funnel - it’s one of my favorite funnels EVER and I’m gonna explain to you WHY this is such a BIG deal.    Now, there are a lot of varying opinions on what I’m about to say next and they're all true, depending on the lens you're looking through…   So the first thing is you have to understand is that…    I believe that there are three major roles in every business.   (…. now, of course,  there are in-between roles, and there are micro roles of that role, and you can go as far with this as you want!)   But these 3 roles are the reason that funnels work for EVERY business...   Every business must be able to get leads - if you can't get leads, you die. That is directly tied to cash flow.   Every business must be able to sell - they have to convert a percentage of those leads.    A business must be able to fulfill on what it’s sold.    Now, you're like, "Man, that is really, really simple, Stephen."    And, Yep, you’re right, it is!   So here’s a question for you...    Q: Guess which part of these #3 roles a funnel is involved in?    A: All of them!   And you can automate ALL of those pieces - especially with ClickFunnels.     They all work together   They all talk together   ...but they're three very different systems.  Okay, check the first part is this...   PHASE #1: LEADS    My actual ClickFunnels funnel itself.   That data is passed off to Pipedrive, (specifically, it's a phone conversation at that moment).   Once somebody gets sold is I wanna manage the funnel building process through some kind of software.    Can you imagine the terror that would be around in my life if I did not have a system around fulfilling?    We had 70 people join OfferLab at OfferMind…