The insider lessons that ONLY my hardcore funnel hackers saw. On this episode Russell talks about some people’s reaction to the birthday launch campaign, and why they should be recognizing it for what it’s worth. Here are some of the amazing things you will hear in this episode: Find out why some people think that the launch was annoying, and why Russell thinks they should be looking at it all differently. Why Russell believes this campaign is going to bring about hundreds of millions of dollars of valuation to Clickfunnels. And why this entire campaign is history in the making, and why you should take advantage of your front row seat. So listen here to find out why you shouldn’t be annoyed when Russell markets to you, and should instead learn from what he’s doing to have the fastest growing software company probably ever. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. Alright my friends, I’m in the jeep today and you can probably hear the rumble. The rumble, you can always tell loud days the jeep, quiet days, Tesla. Anyway, so we did the birthday launch this week, I think I did a couple of podcasts talking about it, it’s kind of hard to remember, the whole thing is a big blur. But I wanted to point out the irony of just some of the situation and people and it cracks me up. So why do people listen to me? Why do you listen to me? Why do you listen to the Marketing Secrets podcast. It’s probably because you want to learn marketing. Why is everyone on Clickfunnels? Probably because you want to sell stuff through funnels. Why would you follow me on Facebook, join our Facebook groups? Probably because you’re like, “Man, this Russell guy knows a thing or two so I’m going to go and learn from said person about the thing he happens to know about.” So what makes me laugh is in the middle of this launch, which by the way is doing amazing and will increase the value of our company by literally hundreds of millions of dollars in the next 3 or 4 months. Just to put it in perspective, a lot of people brag, “I did a product launch and it made $3 million dollars.” And that’s awesome and amazing, but the rollout of FunnelFlix and these changes, literally will increase the value of Clickfunnels by hundreds of millions. So it’s like, the strategic movements, and again, I hope you guys are watching these things, are big and important and valuable, and I’m hoping you’re paying attention and watching it. But throughout this process it’s funny because obviously all of the naysayers and people who for whatever reasons when events come out, they’re always out on Facebook and they’ve got the loudest opinions, and it cracks me up. I wish I would have listed out a whole bunch of them because it would have been fun to read them and show them to you guys as specific examples, but I’ll give you the gist. So one of them I saw was like, something about the lifetime value of Russell’s customers, them sending out the emails about this thing are going to destroy their lifetime value. No, it’s literally doing the opposite, increasing the lifetime value. You know, someone saying, “They’re sending out too many emails, they’re spamming us. I’ve never been part of another software company that sent emails like this, promoting stuff.” All these things about, they didn’t like the promotion, for whatever reason. I get that, maybe it’s not their cup of tea. But it’s like, you came to learn marketing from me. You came to understand these kind of things. This campaign will increase the value of our company by hundreds of millions of dollars. And instead of being like, “Huh, what could I learn from this process? That was really cool how they generated the buzz and the hype and how they did the announcement and how they transitioned from this announcement to getting everybody to upgrade.” There are so many small messages, and I know for most of you guys, you’re watching and paying attention, but it just blows my