One of the steps in starting your revolution. In this episode Russell talks about what it means to topple the dictator. He also talks about not being afraid of taking risks and why it’s like jumping off a cliff and making your parachute on the way down. Here are some fun things in today’s episode: Why sometimes fear gets in the way of us achieving the things we set out to do. How Russell plans on toppling the dictator in his market. And hear how quickly Russell and his wife went from meeting to married, and why he decided to just take the leap. So listen below to find out who the dictator is and how Russell is going to topple them. ---Transcript--- What’s up everybody? This is Russell, I want to welcome you to Marketing In Your Car. I hope that everyone is doing amazing today. Tomorrow is my birthday, which I’m really excited about and at the same time I’m a little nervous, in a good way. For those of you guys who were at Funnel Hacking Live, well let me step back. I talk a lot about this, I’m a big believer in first off, competition, which I did a whole podcast on that a little while ago. Most of you guys liked, I had one or two of you who were a little offended, but you know, whatever. But I like to compete. If there’s not something to compete against, then it’s not even fun for me. So it’s like, I gotta find somebody and go and compete towards that, right. We also talk a lot about the attractive character and creating an us versus them and creating things like that, and it’s funny, last week I was at Dean Graziosi’s affiliate mastermind so everyone who sold his book got to go to this mastermind. Ryan Levesque and I were talking about building mass movements and cult-ure and those things we talk about and he was asking me if I had heard about, I don’t remember the guys name, I’ll have to go back and look at it. I was like, “no.” and he’s like, “you should go study his stuff on that. He talks all about 12 phases in a revolution.” One of them was topple the dictator, that’s a big part of it. For us it’s like, alright so we can either be nice and just you know, not compete, or compete secretly, or we can bring our entire community in on this and make it a big deal. So of course, I decided to make it a big deal, because that’d be more fun. So the goal in the step here in us building this revolution, the Clickfunnels revolution is toppling the dictator. Who’s the dictator? For us, we had to find a common enemy and it really, right now, which it won’t be after we pass them, but for now it’s Infusionsoft was the common enemy. At the Funnel Hacking Live event we did, I did a presentation called Follow-up Funnels and we talked about trying to get everyone to be all in. In fact, we bought imallin.com as the domain name that everyone goes to, to say “I’m all in.” And when they’re all in, it means using Clickfunnels and Actionetics, and you’re getting rid of Confusionsoft and Lowkey Pages and all these other things, which is kind of a joke for those who were at the event. So it’s been fun. What was interesting is that most of the people at the event, most of you guys know, you ran in the back and said you’re all in. You got the t-shirt that said, “We’re not Confusionsoft”, you got the temporary tattoos, you got the “I build funnels” stickers, all these amazing cool things. So while that’s awesome, we wanted to keep that going so tomorrow, on my birthday, we’re going to be doing, we’re going to actually take the presentation from the event and we’re going to Facebook Live it. So not just the 1500 people who were in the room, but potentially hundreds, hopefully at least a hundred thousand people or more are going to see that presentation in the next week or so, which will hopefully get a whole bunch of people to go all in, in Clickfunnels, upgrade to Actionetics and stop dinking around with all these other crappy tools and just using what we’ve built for them. I’m excited for that, but at the same time it kind of makes you nervous becau