This is the reason why many of us, including me, often fall short of truly changing people’s lives. On today’s episode Russell talks about struggling with his need to perfect his book as he’s reading it for the audiobook version. He remembers struggling with it 2 1/2 years ago when doing the same thing with Dotcom Secrets book and how that has helped work through it this time. Here are some of the cool things you’ll hear in this episode; Why Russell struggled to do the audiobook version of the Dotcom Secrets book, and how that is helping him get through it with the Expert Secrets book. What Russell learned from listening to Brian Tracey onstage versus a Brian Tracey audiobook that was too perfect. And why sometimes we should let our perfections go because that might be keeping us from changing others lives. So listen below to find out why Russell struggles so much doing the audiobook versions of his books. ---Transcript--- Good morning everybody, it’s Monday, well at least for me. Who knows when you’ll listen to this. But even if it’s not Monday, treat it like it’s Monday because it’s going to be amazing today. I am actually on my way to go record the last half of the Expert Secrets book for audiobook format. It’s interesting, I don’t know how many of you guys have done it before, but I remember the Dotcom Secrets book, when it was done we were planning the launch, everything was happening. And all the sudden the week before I was like, “Wait a minute, what if we did an order form bump that was the audiobook? That’d be the coolest thing in the world.” So then I was like, how do you make an audiobook? So I tried to start recording it myself, and that didn’t work.  So I’m like, there’s gotta be recording studios that do this kind of thing. So I search around, there’s this dude in Boise who has a recording studio for bands, but I don’t think we’re in the era where bands record a lot of stuff anymore or whatever. So anyway, I hired him to do the book and it was awesome, kind of. Well, it turned out awesome for those that got the audiobook version. But a couple of things, because I forgot the mental turmoil that I went through. So the problem is he said normally people spend a week recording an audiobook but I had to do it all in one day because I was in a huge time crunch. So I started trying to do the whole book in a day, which had a lot of pain associated with it because it just took so long. And it was tiring and it was, I was trying to keep my energy level up because I didn’t want people listening and each chapter getting tired-er and tired-er with me. So I was doing all sorts of stuff to keep me awake and alert, which was really hard. Honestly, there’s a lot of pain associated with that first book. And the other thing that is interesting, first half of the Dotcom Secrets book is written like a story so it sounds really well. Then the last half it’s like examples and things that don’t make sense as an audiobook. So I recorded it and I remember as I’m doing that whole thing, it made me really self conscious about the book because I was like, these don’t sound awesome. The first half of the book sounded cool, but these parts, me telling the script and plugging in examples, it just doesn’t work unless you’re reading it. So I did it, but what’s interesting is when it was done, I was, and I forgot about this until Friday when I started recording this version, but I forgot how self conscious when it came to the book while I was recording the audiobook version. It was this weird mind thing where I was like, this book is not very good. Because I don’t think it’s that good as an audiobook. But because of that, I never, after that was the last time I read the book, was when I did the audiobook. I put it on a shelf and I never read it. Then we launched it, literally a week later and sold, I think last we checked it was like 79 thousand copies, so we’re getting close to one hundred thousand copies, which is awesome. And I’ve had insane