Why complexity is killing your funnels, and your business, and your life. On today’s episode Russell talks about how complexity halts the work, and the solution is to simplify. Here are some of the awesome things you will learn in this episode: Why Garrett White took his business away from Clickfunnels Actionetics, and why Russell convinced him it wasn’t the answer. Hear an example of Russell and his team trying to make something more complex and why it didn’t go anywhere for a long time because of it. And find out why simplicity could be the solution we are looking for in all aspects of our life. So listen here to find out why complexity doesn’t make your business run better. ---Transcript--- Hey everybody, this is Russell Brunson and welcome to the Marketing Secrets podcast. If you can tell right now the sound is insanely good, it’s because I am in a recording studio reading the Traffic Secrets, the Dotcom Secrets, and then the Expert Secrets books. Hey everyone, I hope you guys are all doing awesome. So I’m in the middle of recording all the audiobooks, which as painful as writing a book is, recording an audiobook might be more painful. It is really hard to stay excited and keep your energy levels up and all these things while you’re reading 3 90,000 word books, which is really stupid now that I look at it that way. It’s funny, the guy who is doing the audio engineering stuff, he’s like, “Some people will read one audiobook in their lifetime, but nobody reads 3 in a week.” That’s where we are right now. And it’s funny, as we were driving here today, I was so tired and we’re talking about starving artists. And I’m like, “I’m not a starving artist. I’m just a tired artist.” So I think when you first get started you’re a starving artist trying to figure out how in the world to actually make money, and then eventually you figure that out. Then you’re just a tired artist because you can’t keep up with all the stuff that’s happening and all of the opportunities and the things as you start creating and figuring out your voice. Anyway, as I was going today through, I’m about halfway through, I’m actually on page 214 in the Dotcom Secrets book. I started reading Traffic Secrets first because that one is the next book we’re selling. And then I’m going back and have read the new Dotcom Secrets, and I’m about halfway through that now. So that’s where I am in the process, halfway through all three books. And I was reading them, it was kind of fun because you forget about these lessons that, you know, I wrote the Dotcom Secrets book 6 years ago, and I kind of forget about the lessons. And one of the ones that got me re-excited as I was reading it, I was like, “Oh my gosh.” I talked about this, I did it for a while, and I haven’t been consistent with it, was this concept of daily Seinfeld emails. And it’s interesting because I think so many times we sit here trying to figure out “What’s the email I’m going to send out? What am I going to say? What’s it going to look like?” and we freak out and get so caught up in the, trying to figure out the right message, that half the time we just don’t even publish anything. And it’s interesting, at Funnel Hacking Live behind the scenes I was sitting there, it was after Garrett White spoke onstage, me him and Todd were back stage talking about stuff. And we were talking about funnels and complexity. And it was funny because Garrett had temporarily moved his email stuff to some other provider, away from Actionetics over to Entreport I think. And we kind of asked him, “Why’d you do that?” and he said, “We did it because we wanted to add all these things that Actionetics didn’t do.” And he started talking about all the different features and the things he wanted to add a ton of complexity to his auto responder sequences. And we’re like, “When did you move it over?” and he’s like, “A year ago.” I’m like, “Well, how’s it going?” and he’s like, “well, nothing’s working, we haven’t even done it yet.” And T