On part 2 of this special episode series, Russell continues to give his mentor Mark Joyner some powerful advice. Here are some things that Russell tells Mark, that could be helpful to anyone running a business. Why you have to find a category you can be king of in order to become a billion dollar business. How the Expert Secrets book can help you become a charismatic leader, find a future based cause, and a new opportunity to sell. And how to create a front end funnel to bring people into your software. So listen to Russell offer sound advice to his own mentor, Mark Joyner, about how he can improve his business. ---Transcript--- Hey this is Russell Brunson, welcome back to the Marketing Secrets podcast. I hope you enjoyed the first half of my consultation, or whatever you want to call it, with my original mentor Mark Joyner. I had a good time kind of going through some of my quick critiques and feedbacks, as well as telling a story. And now in the second episode I’m going to go deeper into, I believe, 5 or 6 different things I would really be looking at if I was Mark in my business right now. And I wanted to share this with you guys, once again, because there are so many lessons that apply to all of you. In fact, a lot of the stuff I’m talking about with Mark in this interview would be the same things that if you were to hire me or just sit with me at dinner or lunch or something and say, “Critique my business.” The things I’m going to share are pretty much the same things I’d probably share with most of you guys as well. So I hope you take the rest of this podcast just to look back and look at this as if it’s your own personal interview, your own personal consult. And don’t look at it like, “Oh yeah, Mark should do that. Mark should do that.” Look at it as like, “Oh, I should do. I could do that.” And hopefully it gives you a ton of ideas for your business as well. So with that said, I’m going to queue up the theme song, and when we come back we’ll finish up the exciting consultation with Mark Joyner. Now I’ve got basically six things that I want to go deeper into. And this is stuff that’s a lot more than just, you know, tweak the software, make it easier, takeaway upsells, put yourself out there, be more vulnerable. Those are like messages, but this is like, if we were to sit down and build Simpleology from the ground up today, knowing that your goal, if you someone asked you what your goal was and your goal was to build a billion dollar company. So it’s like, okay, you’re going to build a billion dollar company from this, or maybe it’s 100 million, or whatever, it doesn’t really matter, but knowing that’s the goal, it’s going to shift the lifestyle business which I think, I’m assuming it has been up to this point, to I want to build this thing and make it significant, then there’s some core fundamental things that I found on my journey. And as you, I’m sure you watched some of my journey over the last decade and a half. I’ve been scatter brained like crazy. In fact, that was my biggest problem, I was doing this and this, and I was all over the place. But in that journey of trying a billion things, I learned some powerful things that became the foundation for Clickfunnels. Some I did strategically, and some I looked backwards in time and I was like, “Oh my gosh, that’s why that thing worked.” So I’m going to kind of go through some of those things, I hope they help. Alright, number one. For Simpleology, if you really want this to become a billion dollar play, like a big play, it can’t just be another productivity tool. You have to create a new category for this thing if you’re going to be successful. The book I would highly recommend reading, it’s the best on the market about this concept, it’s called Play Bigger. It’s all about how to create your own category. So what’s interesting in the book, it talks about how when a company becomes a category king, they become the best. And the category king will suck up like 90% of t