Today, Russell has fun explaining everything that went on behind the scenes of day two at this year's Funnel Hacking Live event! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, what's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I'm going to recap some of the cool stuff that happened at Funnel Hacking Live 2021 day number two. All right, so last episode I told you guys some of the cool stuff happening in day number one. I walked you guys through the structure, the outline, the reasoning why we did a lot of those things, and talked about some of the speakers who were amazing. And now I'm going to talk about day number two. So day number two, this is the day where typically we have our mini reveal of something, usually Click Funnels related. Two years ago, it was Funnel Flicks. Other years, it was Actionetics. Other years, it was things like that. And for day two here, we were excited because it was our big reveal day for Click Funnels 2.0. And so everything in this day was tied around that and getting built into the hype and excitement and the energy to release Click Funnels 2.0. And so the day began in the morning, as it normally does, with Trent Shelton, and Trent is such an amazing speaker. And I want him to talk about building a following, but not just a following. If you look at Trent, by hanging out with him privately, it's crazy because he'll spend, I don't know, an hour, hour and a half every single day just responding to all his fans and followers and social media people, which is crazy because his following is not small by any stretch. Most people, myself included, we push things out but we're not really good at communicating and stuff like that. And the reason why Trent's fans are such die-hards is because he's there for me communicating with him. And so we talked about that, but a lot of other amazing things. And it was interesting because Trent, I've only seen him speak from stage a couple of times and he usually does this, what's it called, a spoken word thing. And I didn't ask him to do that, but I was hoping he was going to. And as he got done speaking, he got to the point where his time ran out and I was like, "Ah, dang it. I was really looking forward to that." And then at the very end of his presentation when time ran out he ran up on stage and then also the music started playing and I was like, "Oh, he's going to do it," and he did it and it was amazing. And at the very end of it, he even tied in one funnel away. Oh, it was so cool. I should do a whole podcast episode just playing that spoken word thing that you guys can listen to over and over and over and over and over again. But it was all about making sure that you don't die with things that you wanted to do, the dreams and the aspirations and things like that. Make sure you go and do them now while you can. So, anyway, Trent was amazing as always. After that, we started getting into publishing stuff, and so first was the next speaker was Krista Mashore, who was talking about how she creates ads and videos and drives paid ads to them that aren't so much to sell but they are to build up the relationship with people, and then from there, ideally they'll go and they'll buy stuff from you in number two ad, number three, and things like that. And Krista's got as much energy if not more than me. She speaks faster than me, which is awesome, and she did a great job. After that, McCall Jones came and spoke about charisma hacking. And McCall is one I was really excited for it because last year she showed up at Funnel Hacking Live just as an attendee to support her sister-in-law who was speaking, and then she fell in love with what we all do and created her own movement called Charisma Hacking and it was really cool. And she had developed this whole Charisma Hacking system and process, which was really fascinating to see.