On this very special, two part episode Russell asks his inner circle to weigh in on the biggest marketing secrets they have learned over the past decade. You will from the following people on part two: Daniel Den Joe McCall Ray Higdon Krista Mashore Sarah Petty Marley Jaxx Eric Beer Katie Richardson Thomas Shipley Nicholas Bayerle Mike Arce Joe Marfoglio Chris Baden   So listen here to get this amazing, valuable marketing advice from some of the top marketers out there right now. ---Transcript--- What’s up everybody? It’s Russell Brunson, welcome back to the Marketing Secrets podcast. I hope you guys enjoyed the first episode. Was that fun hearing some of the marketing secrets from some of my inner circle members? I hope you guys enjoyed it as much as I did, and I had so much fun listening to them. So today we’re going to do the same thing, I’ve got a whole bunch more that I want to share with you guys. So I’m going to queue up the theme song and when we come back we will jump right into the second half of the biggest marketing secret from the last decade from each of my inner circle members. Daniel Den: What’s up Funnel Hackers? This is Daniel Den with the X Factor Effect. My business partner Pedro Superti and I are inner circle members and we teach marketing and sales but we do it through a different angle than most. We teach that the secret to breaking through even faster in your industry is to first differentiate your business while also differentiating your marketing and sales. And the biggest marketing secret that I wanted to share with you that we have discovered over the last year is one that can easily add an extra few hundred thousand dollars or even an extra million dollars, or more in sales to your bottom line. Because we discovered a few years ago a different way to sale that actually requires a lot less selling, cool right. In fact, some people have said that it’s a way to sell without selling. How cool is that. We discovered this secret during the launch of one of our courses. That course is one that helps business owners who have struggled in markets due to their competitors competing on price and causing price wars. But instead of simply selling the course, we first created tons of content that sold our audience on a very specific belief. That belief was that the reason why your business is stuck competing on price is because of the fact that you haven’t differentiated yourself from the competition. And if you differentiate then you can avoid price wars. So that was the belief that we sold. Very simple, if you differentiate you can avoid price wars. And we beat that message into our avatars minds. If you differentiate then you can avoid price wars. And when we finally launched the sales video, tons of people watched little to none of the video and they just simply clicked the buy button because they believed the new belief that we had already shared with them. So tons of the sales of that course came as a consequence of the belief that our audience had adopted. Amazing right? And it truly felt that we sold a lot of that course without actually needing to sell the course. We had, what we had to do was simply have our audience adopt what we now call a core belief. And in this case the core belief being that if you differentiate then you can avoid price wars. Now, for all of our products the core belief is the first thing actually that we sit down to discuss for the marketing message. We say, “What’s the core belief? What’s the core belief for this product or service or coaching program or mastermind group that we’re putting together.” Whatever it is we say, “What is the core belief?” Because we know that if the core belief is strong enough, that many sales will come as a consequence. And we know that this core belief marketing strategy at least doubled our sales over the past few years. So how freaking cool is that? Now the interesting thing about this strategy is that there’s someone we know who does the same