This is the #1 secret to breaking free from the fear that is keeping you from the success you want. ---Transcript--- Hey everybody, this is Russell Brunson. I want to welcome you to the Marketing in Your Car podcast. Today, I actually just got my haircut and I’m driving back home. It was kind of fun, before my haircut, I had somebody call me and they’re writing a book, and they want to interview me about success and about stuff like that for the book. One of the questions that they asked me sparked a thought that I wanted to pass on this podcast. Any of you guys thinking about it as well, basically, the question had to do with why do most people not succeed. What’s the reason behind it? Is it fear of success? Is it fear of failure? What is it that causes most people not to succeed? What do you do different that has made it possible for you to have great success? I started thinking about that. It reminded me of one night, one of my close friends, he’s a chiropractor. He just started his chiropractic clinic. It was kind of struggling. He called me one night and asked if I could talk, so we went over to his clinic and sat down and just started talking for a couple of hours. I could see he was in a really bad place. He was just very concerned and freaking out, and all sorts of stuff. He was just very scared of all the stuff that could happen. Because of that, he didn’t know what to do and he couldn’t move. He was kind of stuck in this really bad spot. I remember I sat there and thought for a minute. Then I asked him, I said, “For you to be successful, you got to do what I do. You need to look at what is the worst case scenario.” He said, “Worst case scenario, I go bankrupt.” I’m like, “What does that mean?” “If I go bankrupt, then this, this, this.” I’m like, “You got to dig deeper. What are your real fears? If bankruptcy is the worst case scenario, what are your fears about that?” “Well, if that happened, that means I would probably lose my house, and if I did that, I would lose this, and this would happen.” I made him sit down and we actually mapped out what was the worst case scenario. What was that thing? He listed it out. I said, “Look, if you’re going to be successful in this venture, you have to be okay with the worst case scenario. Until you are completely okay with the worst case scenario,” I said, “you will be so scared, you won’t be willing to gamble the dice and do what you need to do in order to be successful in this business.” After awhile, he said, “You know what, you’re right. I’m okay with that. If that’s the worst case scenario, I can live with that. If that’s what’s going to happen, that’s what’s going to happen.” As soon as he was able to accept that, then he was able to start producing and start getting out there and actually doing what he needed to do to be successful in the game. I think that that’s a lesson for people in any area of life. In wrestling, I had the same thing. In business, I’ve had the same thing multiple times where if I don’t know what the worst case scenario is, I can’t be successful. A little while ago, we had our merchant account shut down. We had 100 employees that had almost a million dollars a month in payroll, overhead, and expenses, and we lost our merchant accounts. I remember I went to this paralyzing fear. I didn’t know what to do and I didn’t know how to move or how to react. I was just stuck. I remember sitting there thinking, “Man, I’m kind of in a bad spot.” It wasn’t until I sat down and did this same exercise myself and I said, “What is the worst case scenario?” I said, “Worst case, I’ve got to shut down our company or I kick out people. I got to file for bankruptcy,” whatever it might be. I listed those things out and I had to become okay with that. The second I was okay with that, saying, “Look, if that’s the worst thing that’s going to happen, I can deal with that,” suddenly, that paralyzing fear disappeared and I was able to step up and to produce and do what I needed to